# Curated Quick Commerce Retailers FastAF Technologies Reimagines the Grocery Category By Laura McQuarrie | Published 2022-01-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fastaf-technologies References: [prnewswire](https://www.prnewswire.com/news-releases/fastaf-reinvents-the-rapid-grocery-delivery-category-with-curated-quick-commerce-301467160.html) & [FastAF](http://FastAF.com)  FastAF Technologies is the curated quick commerce retailer that's disrupting the grocery category by delivering healthy, high-quality items in a matter of minutes. Catering to consumers who desire speedy, contact-free services, FastAF offers hundreds of products like sustainably farmed eggs, plant-based meat alternatives and nutrient-dense frozen foods, as well as non-alcoholic beverages. Some of the popular brands that can be easily ordered via FastAF include [Beyond Meat](https://www.trendhunter.com/trends/beyond-test-kitchen), [Purely Elizabeth](https://www.trendhunter.com/trends/impulse-ranges) and Tony's Chocolonely. [Curation](https://www.trendhunter.com/trends/curation-of-curations) is an integral part of FastAF's strategy. Lee Hnetinka, CEO and Founder of FastAF Technologies, says, "While other quick commerce companies offer commoditized and undifferentiated grocery selections, we saw an opportunity to completely reinvent the category with a curation of healthy and higher quality items." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 53% | Activity: 39% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Curated Quick Commerce Retailers:** The trend of curated quick commerce retailers is disrupting the traditional grocery category by offering a unique curation of healthy and high-quality items that can be delivered quickly. - **Speedy, Contact-free Services:** The trend of offering speedy, contact-free services is disrupting the grocery industry by catering to consumers who desire convenience and safety in their shopping experiences. - **Sustainability and Health-focus:** The trend of sustainability and health-focus is disrupting the traditional grocery category by offering curated, sustainable products that prioritize health and wellness. ### Industries Being Reshaped - **Grocery:** The grocery industry has an opportunity to disrupt traditional models by offering curated, quick commerce services that prioritize health, sustainability, and convenience. - **E-commerce:** The e-commerce industry has an opportunity to disrupt traditional retail models and capture market share by providing speedy and contact-free delivery services for unique, curated products. - **Food Manufacturing:** The food manufacturing industry has an opportunity to disrupt traditional supply chains and offer sustainable and healthy products that appeal to curated quick commerce retailers and health-focused consumers. ## Related on Trend Hunter - [AI-Powered Grocery Store Tools](https://www.trendhunter.com/trends/inventory-management-platform.md) - [Online Grocery Services](https://www.trendhunter.com/trends/getfaster.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md) - [AI-Driven Grocery Services](https://www.trendhunter.com/trends/hungryroot.md) - [Perishable Food Management Platforms](https://www.trendhunter.com/trends/fresh-store-suite.md) - [30-Minute Grocery Pickup Apps](https://www.trendhunter.com/trends/fresh-street.md) - [AI-Powered Retail Inventory Solutions](https://www.trendhunter.com/trends/afresh-technologies.md) - [Grocer-Servicing Delivery Platforms](https://www.trendhunter.com/trends/delivery-platform.md) - [Emerging Food Brand Apps](https://www.trendhunter.com/trends/emerging-food-brand.md)