# Fast Home Fashion H&M, Zara Make Sure Your Home is As Fashionable As Your Wardrobe By Bianca | Published 2009-03-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fast-home-fashion-hm-zara References: [bild.de](http://www.bild.de/BILD/lifestyle/2009/03/homecollections-h-und-m-zara-esprit/neues-outfit-fuer-ihre-wohnung.html) The concept of "fast fashion" has gone from the clothing racks of stores like H&M to home furnishings and interior designs by the same brands. H&M and Zara are now offering home collections for those who want trendy homes on a budget, giving them the ability to change their interior decor with the seasons, just like they do with their always-in-style wardrobes. They're sewing together everything from pillows to duvets and even setting up small furniture, like lamps, next to their jeans and stilettos. Other fashion designers catering to the growing interior decor obsession include Esprit, [Diesel](https://www.trendhunter.com/trends/60458-wired-earbuds), Joop!, [Versace](https://www.trendhunter.com/trends/maison-territo), Etro and [Armani](https://www.trendhunter.com/trends/subpenthouse). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 63% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Fast Fashion for Home:** The trend of fast fashion is expanding into the home decor industry, allowing consumers to regularly update their interior design. - **Seasonal Home Decor:** Brands like H&M and Zara are offering seasonal home collections, providing consumers with the opportunity to change their interior decor with the seasons. - **Fashion Designer Home Collections:** Fashion designers such as Diesel, Versace, and Armani are venturing into the interior decor market by offering their own home collections. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers like H&M and Zara are capitalizing on the demand for fast fashion by expanding into the home decor industry. - **Home Decor:** The home decor industry is seeing a surge in popularity as consumers seek affordable and on-trend options for their interior design. - **Fashion Design:** Fashion designers are finding new opportunities by creating home collections, allowing them to diversify their offerings and reach a broader consumer base. ## Related on Trend Hunter - [Retro-Themed Metallic Homeware](https://www.trendhunter.com/trends/rabanne-hm-home.md) - [Affordable Archival-Inspired Home Goods](https://www.trendhunter.com/trends/zara-home-collection.md) - [Luxurious Modern Home Collections](https://www.trendhunter.com/trends/furla.md) - [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md) - [Multi-Material Home Collections](https://www.trendhunter.com/trends/banana-republic-2.md) - [90s-Inspired Home Lines](https://www.trendhunter.com/trends/kohls-1.md) - [Curated Homeware Collections](https://www.trendhunter.com/trends/a-common-thread.md) - [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md) - [Search Data-Based Furniture Lines](https://www.trendhunter.com/trends/primark-3.md)