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# Four-Hour Food Advertisements
McDonald's Fast Food Wrap Ad Promises "Four Hours of Satisfaction"

By Laura McQuarrie | Published 2016-09-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fast-food-wrap
References: [marketingmag](http://www.marketingmag.ca/brands/mcdonalds-uses-four-hour-ad-to-promote-mcwrap-183464) & [mcdonalds](http://www.mcdonalds.ca/ca/en/menu/full_menu/breakfast/sausage-hash-brown-more-ning-mcwrap.html)

As attention spans get shorter, advertisements are also being condensed—but not the newest ad for [McDonald's](https://www.trendhunter.com/trends/scented-billboard) newest fast food wrap.

To properly introduce the public to the all-new [Zesty](https://www.trendhunter.com/trends/mooj-foods) BLT More-Ning McWrap, McDonald's posted a four-hour advertisement to [YouTube](https://www.trendhunter.com/trends/flame-grilled-billboard), cleverly noting: "The next four hours of satisfaction are brought to you by the Zesty BLT More-Ning McWrap."

Over the course of four hours, the video switches between shots of bacon sizzling, eggs being scrambled, lettuce being tossed and tomatoes being sliced, all of which are part of the process of making the McDonald's fast food wrap. As well as slowing down time to emphasize the kind of care it puts into its food, the ad also puts a spotlight on each and every ingredient, which is important to consumers who want to know exactly what they're eating.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 8% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Shortened Advertisements:** Opportunity for businesses to condense their advertisements to cater to shorter attention spans.
- **Immersive Advertising:** Opportunity to create engaging and captivating advertisements that hold viewers' attention for an extended period of time.
- **Transparency in Food Industry:** Opportunity for food industry businesses to highlight ingredients and production processes to meet consumer demand for transparency.

### Industries Being Reshaped

- **Fast Food:** Disruption opportunity for fast food chains to create longer, more immersive advertisements.
- **Advertising:** Opportunity for advertising agencies to develop innovative techniques to keep viewers engaged in long-form advertisements.
- **Food Manufacturing:** Opportunity for food manufacturers to emphasize transparency and showcase their ingredients and production processes.

## Related on Trend Hunter

- [Flavor-Enhanced QSR Wrap Menus](https://www.trendhunter.com/trends/mcdonalds-mcwrap-and-chicken-snack-wrap.md)
- [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md)
- [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md)
- [Sensorial QSR Wraps](https://www.trendhunter.com/trends/spicy-tomato-chicken-mcwraps.md)
- [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md)
- [Fast Food Chanting Challenges](https://www.trendhunter.com/trends/big-mac-chant.md)
- [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md)
- [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md)
- [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md)