# Personified Food Pop-Ups This Human Fast Food Vending Machine Surprises People at a Laundromat By Erica Francis | Published 2016-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fast-food-vending-machine References: [adsoftheworld](http://adsoftheworld.com/media/dm/bojangles_laundromat) & [bojangles](https://www.bojangles.com/) American fast food chain Bojangles has been putting a lot of time into creating unique [brand activations](https://www.trendhunter.com/trends/unboxing-activation) for its 'Random Acts of Bo' campaign and recently turned things up a notch with a fast food vending machine. For this event, the brand set up a 'Bojangles' branded machine in a laundromat. As one would expect, people were incredibly confused and probably thought "How do you order a fast food meal through a vending machine?" A hidden camera recorded the reaction of curious individuals who eventually hit the buttons to order something and were surprised when real life human hands popped out at the bottom to give them full meals. The restaurant took all the footage from the event and created a commercial that showed all types of families interacting with the fast food vending machine. Bojangles ensures that its ads reflect diversity and demonstrate that its company enjoys delighting people and making them smile -- a great tactic to make consumers choose its brand over another [fast food restaurant](https://www.trendhunter.com/trends/big-bo-box-lineup). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 35% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Personified Food Pop-ups:** Creating interactive and surprising experiences through human-operated vending machines. ### Where This Applies - **Fast Food:** Innovating the fast food industry by incorporating human interaction into vending machines. ## Related on Trend Hunter - [Gourmet Meal Vending Machines](https://www.trendhunter.com/trends/robot-chef-chulchul-box.md) - [Sandwich-Heating Vending Machines](https://www.trendhunter.com/trends/kepak-hot-vend-kiosk.md) - [Robot Burger Vending Machines](https://www.trendhunter.com/trends/roboburger.md) - [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Late-Night Chicken Shop Pop-Ups](https://www.trendhunter.com/trends/chicken-shop.md) - [Branded Automated Pizza Kiosks](https://www.trendhunter.com/trends/digiorno-pizza-vending-machine.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md)