# Faux Fast Food Pop-Ups This Tokyo Pop-Up is Offering "Fast Food Supplements" for Free By Rebecca Byers | Published 2016-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fast-food-supplements References: [retaildesignblog.net](http://retaildesignblog.net/2016/05/18/fast-food-aid-pop-up-shop-by-kaibutsu-tokyo-japan/) A creative Tokyo pop-up shop is offering consumers free "fast food supplements" in a curious laboratory-inspired space. The futuristic Fast Food Aid pop-up was designed by creative director Ikkyu and Junya Sato of design studio Kaibutsu, who are also based in Tokyo. Included in the perfectly curated, brightly lit shelves are a number of pill bottles that claim to provide the nutrients not included in favorite fast food dishes such as [ramen](https://www.trendhunter.com/trends/holiday-maruchan-ramen-cottage-party) and a hamburger. The experience of the pop-up is decidedly clinical, with the designers describing their end goal as feeling "like an antiseptic room." The clever fast food supplements pop-up was initially supposed to be a limited campaign, but given the success, the pop-up plans to re-open more permanently soon. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Fast Food Supplements:** The trend of offering fast food supplements in pill bottles provides an innovative way to add nutritional value to unhealthy food. - **Futuristic Pop-up Shops:** The trend of creating futuristic pop-up shops that offer unique experiences can be applied to various industries beyond food, such as fashion or technology. - **Antiseptic Room Experience:** The trend of designing spaces to feel like an antiseptic room can be applied to industries such as healthcare or hospitality for a more hygienic environment. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can adopt the concept of fast food supplements to attract health-conscious consumers and offer healthier options. - **Nutritional Supplements:** Companies in the nutritional supplements industry can explore the concept of creating supplements that cater to specific food items, such as fast food, to provide a convenient and accessible way for consumers to get the necessary nutrients. - **Pop-up Shops:** The concept of creating unique experiences through pop-up shops can be applied to various industries, such as fashion, beauty, and technology, to engage consumers and create a sense of exclusivity. ## Related on Trend Hunter - [Convenient Store-Themed Pop-Ups](https://www.trendhunter.com/trends/lee-kum-kee.md) - [Nutrition-Forward Treat Shop Pop-Ups](https://www.trendhunter.com/trends/treat-shoppe.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Pop-Up Plant-Based Food Stalls](https://www.trendhunter.com/trends/foodservice-concept.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Late-Night Chicken Shop Pop-Ups](https://www.trendhunter.com/trends/chicken-shop.md) - [French Fry-Shaped Pop-Ups](https://www.trendhunter.com/trends/fry-thru.md) - [Pop-Up Takeout Joints](https://www.trendhunter.com/trends/popup-takeout-joints.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md)