# Upscale Corner Store Packaging This 7-Eleven Fast Food Packaging Gets a Typographic Treatment By Laura McQuarrie | Published 2013-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fast-food-packaging References: [thedieline](http://www.thedieline.com/blog/2013/7/10/7-eleven-and-pressbyran-sweden-enhance-their-fast-food-range.html) & [bvd.se](http://bvd.se/reitan/) BVD Stockholm re-imagined fast food packaging for 7-Eleven and Press­byrån, making it easier for people grabbing lunch on the go to see that they are getting a [healthy meal](https://www.trendhunter.com/trends/lidl-packaging). The new packaging exposes part of the salads, wraps and sandwiches it contains, letting people gauge its freshness. The labelling features a bold typographic treatment, color-coding ingredients and making the contents of each meal easily readable. The [minimal packaging](https://www.trendhunter.com/trends/seal-n-flip-packaging) also clearly communicates the number of calories in each, so that diet-conscious eaters are well aware of what they are indulging in. This beautiful fast food packaging hardly seems like something you'd find at your local corner store, but it is a welcome addition to 7-Eleven stores in Sweden and hopefully, a design that will make its way to the North American market. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 82% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Minimal Fast Food Packaging:** The use of minimal packaging for fast food meals with clear labeling and calorie information presents disruptive innovation opportunities for the food packaging industry. - **Exposing Freshness:** Exposing part of the food contents in packaging to showcase freshness is a trend that can disrupt the convenience store industry, especially for on-the-go meals. - **Typographic Treatment:** The bold typographic treatment on fast food packaging offers disruptive innovation possibilities for the graphic design industry. ### Where This Applies - **Food Packaging:** The trend of minimal fast food packaging creates opportunities for the food packaging industry to create more sustainable and visually appealing packaging solutions. - **Convenience Store:** Exposing freshness in packaging can disrupt the convenience store industry by attracting health-conscious consumers looking for healthier on-the-go meal options. - **Graphic Design:** The use of bold typographic treatments on fast food packaging creates opportunities for the graphic design industry to enhance branding and messaging on product packaging. ## Related on Trend Hunter - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Eye-Catching Cracker Packaging](https://www.trendhunter.com/trends/wasa-crispbread.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md)