# Mysterious Fast Food Orders Taco Bell is Pre-Selling an Exclusive Menu Item for the Super Bowl By M | Published 2016-02-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fast-food-order References: [firstwefeast](http://firstwefeast.com/eat/pre-order-taco-bell-new-menu-item/) & [tacobell](http://www.tacobell.ca/) In light of the upcoming Super Bowl, popular taco eatery [Taco Bell](https://www.trendhunter.com/trends/drivethru-cams) is offering an [online fast food order campaign](https://www.trendhunter.com/trends/taco-bell-manifestmas) that lets eaters pre-purchase an exclusive hidden menu item. The dish is undisclosed to the consumer, and will be revealed in television ad to be released in the next week. [Taco Bell's Super Bowl food campaign](https://www.trendhunter.com/trends/taco-bell-6) is described as menu item that is "not-yet-named," but themed for the national sporting event. Consumers can visit the brand's online site and pre-order the item that lacks images and any sort of description for $2.99. An accompanying ad will be released next week letting consumers know what the mystery dish is. The use of hyping a product tied to major pop cultural events can allow a brand to turn a blind product into an enticing experience for consumers. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Online Pre-selling:** Opportunity for brands to generate anticipation and excitement by pre-selling undisclosed menu items - **Mystery Marketing:** Utilizing mystery and suspense to create buzz and engage consumers in a product launch - **Event-based Promotions:** Capitalizing on major cultural events to create exclusive themed menu items and generate consumer interest ### Industries Being Reshaped - **Fast Food:** Innovative campaigns can help fast food chains differentiate themselves and create unique dining experiences - **Advertising:** Opportunity for ad agencies to create compelling campaigns that leverage mystery and anticipation to captivate audiences - **Sports Marketing:** Collaborations between food brands and sporting events can drive engagement and expand brand reach ## Related on Trend Hunter - [Super Bowl Drive-Thru Commercials](https://www.trendhunter.com/trends/drivethru-cams.md) - [Fan-Created Menu Items](https://www.trendhunter.com/trends/taco-bell-fan-style-menu.md) - [Expansive Tex-Mex QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu-items.md) - [Taco Discovery Boxes](https://www.trendhunter.com/trends/taco-discovery-box.md) - [Revived Decade-Themed QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu.md) - [Collaboration Creamy Spiced Fries](https://www.trendhunter.com/trends/secret-aardvark-nacho-fries.md) - [Hot Tortilla Chip-Flavored Tacos](https://www.trendhunter.com/trends/hot-cool-ranch.md) - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Branded Taco Swaps](https://www.trendhunter.com/trends/taco-swap.md)