# Affordable Fast Food Menus McDonald's and Burger King Compete over Low-Priced Chicken Nuggets By Jana Pijak | Published 2015-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fast-food-menus References: [foodworldnews](http://www.foodworldnews.com/articles/13497/20150114/chicken-nuggets-war-mcdonalds-burger-king.htm) & [time](http://time.com/money/3665775/fast-food-deals-nuggets-coffee-breakfast/) If you thought chicken nuggets couldn't get any more affordable, they may become even less expensive as a result of a some revamped fast food menus courtesy of companies like [McDonald's](https://www.trendhunter.com/trends/crispy-chicken-sandwich-meal) and [Burger King](https://www.trendhunter.com/trends/breakfast-bundles). As service industry brands begin to put more focus on convenience, their most popular menu items are getting a record-breaking price adjustment. After competing over low price fast food menus in the past, Burger King and [McDonalds](https://www.trendhunter.com/trends/mcdonalds-japan-frappe) recently challenged each other again and have been the inspiration behind the lower priced initiatives of other brands. Appealing to students, youth and low income demographics, fast food retailers are realizing that best-selling menu items have room to be more budget-conscious. The result is an industry shift that offers low-priced best-sellers to loyal consumers. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenience-focused Menus:** Fast food brands are revamping their menus to prioritize convenience and affordability. - **Competitive Low-priced Initiatives:** Burger King and McDonald's are inspiring other brands to offer lower-priced menu items. - **Budget-conscious Best-sellers:** Fast food retailers are realizing the potential to offer popular menu items at more affordable prices. ### Industries Being Reshaped - **Fast Food:** Fast food chains are adapting their menus to cater to budget-conscious consumers. - **Food Service:** The food service industry is experiencing a shift towards lower priced best-selling items. - **Convenience Retail:** Convenience retail brands are incorporating low-priced menu options to attract a wider range of consumers. ## Related on Trend Hunter - [Affordability-Focused QSR Menus](https://www.trendhunter.com/trends/value-menu.md) - [Low-Cost QSR Value Menus](https://www.trendhunter.com/trends/mcpicks-value-menu.md) - [Craveable Low-Cost Menus](https://www.trendhunter.com/trends/more-bang-less-buck.md) - [Low-Cost QSR Breakfast Meals](https://www.trendhunter.com/trends/breakfast-bundles.md) - [QSR-Inspired Grocery Products](https://www.trendhunter.com/trends/aldi-6.md) - [Low-Cost High-Value QSR Meals](https://www.trendhunter.com/trends/5-your-way-value-meal.md) - [High-Value Low-Cost QSR Menus](https://www.trendhunter.com/trends/mcdonalds-mcvalue.md) - [Plant-Based Chicken Nuggets](https://www.trendhunter.com/trends/plant-based-chicken-nuggets.md) - [Low-Cost QSR Snack Boxes](https://www.trendhunter.com/trends/5-snack-box.md)