# Fast Food Fashion Jeremy Scott's Inedible Wearable Treats By Pearl | Published 2008-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fast-food-fashion-jeremy-scott References: [designboom](http://www.designboom.com/weblog/cat/24/view/3829/fast-food-fashion.html) & [jeremyscott](http://www.jeremyscott.com/) American designer, Jeremy Scott is known for his unusual themes and avant garde designs. This is one of his quirky collections which centers on [fast food](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1). So feast your eyes on the burger suit for men, the [Snickers bar dress](https://www.trendhunter.com/trends/snackable-fashion) entitled “Jeremy”, some dessert outfits, french fry prints and even the flowing [pizza dressing gown](https://www.trendhunter.com/trends/house-of-sunny-and-pizza-unlock). Scott has a cult following in the fashion community and has attracted the attention of several celebrities including Courtney Love, Björk, Kylie Minogue, and Madonna. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 73% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Food-inspired Fashion:** Disruptive innovation opportunity: Develop a line of clothing that features realistic food-inspired designs, attracting both fashion enthusiasts and food lovers. - **Avant Garde Design:** Disruptive innovation opportunity: Create a fashion line that embraces unconventional and provocative designs, appealing to those who seek bold and unique clothing styles. - **Celebrity Endorsements:** Disruptive innovation opportunity: Collaborate with celebrities to co-create fashion collections, leveraging their influence to attract a wider audience and generate buzz. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Incorporate sustainable materials and production practices into fashion manufacturing, catering to environmentally-conscious consumers. - **Food and Beverage:** Disruptive innovation opportunity: Develop innovative food products that merge fashion with culinary experiences, offering unique and Instagrammable dining options. - **Entertainment:** Disruptive innovation opportunity: Integrate fashion shows into live entertainment experiences, combining runway presentations with music, dance, and visual effects. ## Related on Trend Hunter - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Chicken QSR-Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-kfc.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [QSR-Themed Premium Jewelry](https://www.trendhunter.com/trends/litter-and-glamour-collection.md) - [Collaboration QSR Merch Collections](https://www.trendhunter.com/trends/mcdonalds-x-graniph.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md)