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# Compact Fast Food Containers
Rob Bye Designs a New Concept for McDonald's Fast Food Containers

By Laura McQuarrie | Published 2013-12-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fast-food-containers
References: [psfk](http://www.psfk.com/2013/08/big-mac-mcdonalds-packagin.html) & [robertbye](http://www.robertbye.com/design/mcdonalds)

Fast food containers have a short lifespan, but if they can be designed to be as useful as possible within that time, it's all the better.

This concept for a new [McDonald's](https://www.trendhunter.com/trends/mcdonalds-happy-meals) Big Mac box comes from Rob Bye, an industrial design student. Bye's design eliminates the need for a paper bag to contain all of the items ordered in a combo.

The revised Big Mac box combines fries and burgers in a single box. When the box is opened up, its top and bottom make two separate spots to hold one's burger and fries. Since a big drink is often part of McDonald's combo meals, Bye has made modifications to the Big Mac box so that it can hold a drink with ease. This still might tie up your hands if you want to grab a combo and go, but for patrons who are grabbing a tray and staying at McDonald's to eat, it's a pretty great way to get rid of [greasy brown paper bags](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier) entirely.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 72% | Activity: 62% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Fast Food Packaging:** Designing fast food containers that are more environmentally friendly and eliminate the need for excess packaging like paper bags.
- **Compact Food Packaging Design:** Creating compact and practical packaging solutions for fast food meals that maximize convenience for customers.
- **Innovative Combo Meal Packaging:** Developing packaging designs that can hold multiple components of a combo meal, such as burgers, fries, and drinks, in a single container.

### Where This Applies

- **Fast Food Industry:** Fast food chains can benefit from adopting innovative packaging designs that enhance the customer experience and reduce waste.
- **Food Packaging Industry:** The food packaging industry has the opportunity to create new, more compact and sustainable packaging solutions for the fast food sector.
- **Industrial Design Industry:** Industrial designers can explore disruptive new approaches to designing fast food containers that improve functionality and convenience for consumers.

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