# Limited-Edition Fast Food Capsules McDonald's is Providing Early Access Its New Sandwich By Laura McQuarrie | Published 2021-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fast-food-capsules References: [prnewswire](https://www.prnewswire.com/news-releases/mcdonalds-drops-early-access-to-the-new-crispy-chicken-sandwich-with-limited-edition-capsule-301228582.html) & [CHKNDrop](http://CHKNDrop.com) Before [McDonald's](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac) new Crispy Chicken Sandwich is available through restaurants across the nation, fans have the chance to get their hands on the new menu item through a [limited-edition fast food capsule](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1). To be a part of "this moment in chicken sandwich history," fans are invited to visit the CHKNDrop.com site at the designated time and date, so that they can secure their sandwich at a local participating restaurant. The exclusive drop is being paired with an original, never-before-heard audio track by music producer Tay Keith on 7" vinyl, which will appear soon on ads, and a limited-edition hoodie that captures the essence of the new sandwich in a word: "crispyjuicytender." The new sandwich can be ordered Crispy, Spicy or Deluxe, and it's stacked with ingredients like [crinkle-cut pickles](https://www.trendhunter.com/trends/triple-pickle-mccrispy) and Spicy Pepper Sauce. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Fast Food Capsules:** Fast food companies can use limited-edition drops as a unique way to build hype around a new product release. - **Exclusive Collaborations:** Collaborating with music producers and fashion brands can create exclusive and unique experiences for customers while generating buzz around a new product. - **Customizable Products:** Offering customers the ability to customize their order (spicy or deluxe) can create a more personalized experience, increasing customer satisfaction and loyalty. ### Industries Being Reshaped - **Fast Food:** Fast food companies can use innovative marketing tactics such as limited-edition drops and collaborations to stay ahead of the competition and generate buzz around new menu items. - **Music:** Music producers and artists can collaborate with brands to create unique experiences for fans and consumers, such as exclusive drops and limited-edition products. - **Fashion:** Fashion brands can collaborate with other industries such as food and music to create unique and exclusive products and experiences for customers, generating interest and loyalty. ## Related on Trend Hunter - [Tempura-Battered Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac.md) - [Elevated QSR Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-mccrispy.md) - [Exclusive Cheesy Chicken Sandwiches](https://www.trendhunter.com/trends/cheesy-mcchicken.md) - [First-Taste Burger Boxes](https://www.trendhunter.com/trends/mcspicy-x-franks-redhot.md) - [Spicy Red Jalapeno Sandwiches](https://www.trendhunter.com/trends/firecracker-mccrispy.md) - [Spicy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/mccrispy-sandwich.md) - [Spicy Wintertime Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-mcspicy.md) - [Ranch-Covered Chicken Burgers](https://www.trendhunter.com/trends/bacon-ranch-mccrispy.md) - [Ultra Pickle-Flavored Chicken Burgers](https://www.trendhunter.com/trends/triple-pickle-mccrispy.md)