# Pop-Infused Fast Food Advertisements White Castle Taps into Gilmarie for an Uplifting Ad Campaign By Kalin Ned | Published 2018-04-17 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/fast-food-advertisement References: [marketingdive](https://www.marketingdive.com/news/white-castle-showcases-puerto-rican-musician-to-support-her-college-dreams/521484/) & [whitecastle](https://www.whitecastle.com/) In an attempt to effectively develop a fast food advertisement that is culture-rich and appeals both to Millennial and Gen Z consumers, [White Castle](https://www.trendhunter.com/trends/white-castle-3) partners with up-and-coming Puerto Rican singer and songwriter Gilmarie. In a Hispanic national ad campaign, the fast food establishment promotes its tasty menu, the signature White Castle experience, as well as the pop star's new song 'Make a Bold Move.' Gilmarie's single was released on International Women's Day in support of the empowerment movement and is a great way for White Castle to showcase its advocacy. The fast food advertisement campaign is fast-paced, uplifting and dancey. Highlighting trends in youth culture like meal sharing, skateboarding and even a short-lived Boomerang effect, White Castle is able to produce a youthful, cheerful and diverse spirit for the Hispanic consumer. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 33% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Culture-rich Advertisements:** The trend of incorporating diverse cultural references in advertisements presents an opportunity for businesses to reach a wider audience and resonate with Millennial and Gen Z consumers. - **Youth-centric Marketing:** The trend of incorporating youth culture elements, such as skateboarding and energetic dance moves, allows brands to connect with the younger generation and create a vibrant brand image. - **Advocacy-driven Advertising:** The trend of aligning advertising campaigns with social causes, like empowerment movements, provides businesses an opportunity to showcase their advocacies and engage with socially conscious consumers. ### Where This Applies - **Fast Food:** The fast food industry can tap into culture-rich advertisements and youth-centric marketing to attract Millennial and Gen Z consumers and create a more inclusive brand image. - **Music and Entertainment:** The music and entertainment industry can partner with brands to produce advocacy-driven advertising campaigns that leverage popular artists to promote social causes and reach a wider audience. - **Advertising and Marketing:** The advertising and marketing industry can explore the trend of incorporating diverse cultural references, youth culture elements, and advocacy-driven messaging to create impactful and engaging campaigns for their clients. ## Related on Trend Hunter - [Bouillon-Based Food Campaigns](https://www.trendhunter.com/trends/fast-food-remix.md) - [Sensorial Soda Campaigns](https://www.trendhunter.com/trends/hurts-real-good.md) - [Employee-Curated Fast Food Meals](https://www.trendhunter.com/trends/anti-celebrity-meals.md) - [Gen Z-Influenced Marketing Campaigns](https://www.trendhunter.com/trends/kraft-heinz-3.md) - [Silly Restaurant Chain Ads](https://www.trendhunter.com/trends/german-doner-kebab.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)