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# Blowdry Bar
Fast Fix Hair Styling While You Shop

By londonscout | Published 2007-01-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fast-fix-hair-styling-bar-hits-londons-topshop-fashion-store
References: [trendhunter](http://www.trendhunter.com)

Father-and-son hairstylists Daniel and Luke Hersheson have opened a new [blowdry bar](https://www.trendhunter.com/trends/the-miraculous-pod) at [Topshop's](https://www.trendhunter.com/trends/winter-wonderland-popup) London flagship store, the first of its kind in the UK market - a similar concept is now being planned for New York.

Housed within a purpose-built, [bubblegum pink pod](https://www.trendhunter.com/trends/cafe-airbush) on the lower ground floor, the lozenge-shaped mini-salon accommodates a hairwashing area, and space for three styling positions in front of a mirrored wall.

No appointment is necessary and customers are invited to choose from a menu of seven core hairstyles. The choices represent hairstyles from key fashion eras, including the 1940s, Rita Hayworth-inspired Expensive Hair; 1960s, Biba-influenced Super-straight; the 1980s, Cindy Crawford-esque Big and Bouncy, and the ultra-modern Wavy Gravy, as seen on Kate Moss.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 84% | Activity: 83% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Blowdry Bars:** Creating convenient and affordable hair styling options for customers without the need for appointments.
- **In-store Salons:** Integrating hair salons within retail spaces to offer a unique shopping experience and cater to customers' beauty needs.
- **Retro-inspired Hairstyles:** Bringing back classic hairstyles from different fashion eras to provide customers with a nostalgic and trendy hair styling experience.

### Where This Applies

- **Retail:** Retailers can explore the integration of in-store blowdry bars to attract more customers and increase foot traffic in their stores.
- **Beauty:** The beauty industry can capitalize on the growing demand for convenient hair styling options by expanding their salon services to include blowdry bars.
- **Fashion:** Fashion brands can partner with blowdry bars to offer customers complete fashion and beauty experiences, enhancing brand loyalty and customer engagement.

## Related on Trend Hunter

- [Light Therapy Beauty Bars](https://www.trendhunter.com/trends/the-light-salon.md)
- [Hair-Styling Hotel Amenities](https://www.trendhunter.com/trends/shark-beauty.md)
- [Tech-Driven In-Store Events](https://www.trendhunter.com/trends/harrods.md)
- [Immersive Haircare Pop-Ups](https://www.trendhunter.com/trends/house-of-gloss.md)
- [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md)
- [Secret Salon Campaigns](https://www.trendhunter.com/trends/salon-x.md)
- [Hair Brand Launches](https://www.trendhunter.com/trends/alli-webb-launches-messy-hair-care.md)
- [Convenient Wig Styling Services](https://www.trendhunter.com/trends/wig-styling.md)
- [Clean Beauty Salon Partnerships](https://www.trendhunter.com/trends/blo-blow-dry-bar-and-bare-minerals.md)
