# Cruelty-Free Fashion Lines This Company Seeks to End Animal Cruelty in the Fast Fashion World By Katherine Pendrill | Published 2015-09-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fast-fashion-world References: [bustle](http://www.bustle.com/articles/109313-hm-is-joining-the-humane-society-to-end-animal-cruelty-in-the-fast-fashion-world) & [about.hm](http://about.hm.com/en/About/sustainability/hot-topics/animal-welfare.html) [H&M](https://www.trendhunter.com/trends/hm-2) recently teamed up with The Humane Society to try and end animal cruelty in the fast fashion world. Like many other fast fashion brands, H&M has taken major steps to promote fair wages and eco-friendly practices. However, its latest initiative tackles a different side of the fashion industry. The new H&M campaign consists of two major initiatives. First of all, the company has committed to producing [cruelty-free beauty products](https://www.trendhunter.com/trends/hm-and-elf-cosmetics) that have not been tested on animals. The second initiative involves a commitment to end harmful practices such as plucking live birds for their feathers or force-feeding them hormones to encourage growth. Beyond promoting animal welfare, the company is also committed to using cruelty-free textiles such as vegan leather and [faux fur](https://www.trendhunter.com/trends/ducies-fw25-collection). The new campaign not only helps to improve practices in the fast fashion world but also raises awareness about an issue that is often overlooked by consumers. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Cruelty-free Fashion:** This trend involves the development of fashion lines that are free from animal cruelty, promoting the use of vegan materials and beauty products that have not been tested on animals. - **Sustainable Supply Chain:** This trend focuses on promoting fair wages and eco-friendly practices in the fast fashion industry, seeking to minimize the environmental and social impact of production processes. - **Ethical Consumerism:** This trend highlights the growing consumer demand for products that align with their values, such as cruelty-free fashion, encouraging companies to adopt more ethical practices. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can embrace the cruelty-free fashion trend by offering a range of products made from vegan materials and promoting responsible manufacturing practices. - **Beauty and Cosmetics:** The beauty and cosmetics industry can leverage the cruelty-free beauty trend by developing and promoting products that have not been tested on animals, catering to the increasing demand for ethical and sustainable options. - **Textile Manufacturing:** The textile manufacturing industry can seize the opportunity presented by the trend of using cruelty-free textiles, such as vegan leather and faux fur, by adapting production processes to meet the growing demand for animal-friendly materials. ## Related on Trend Hunter - [Animal Welfare Initiatives](https://www.trendhunter.com/trends/max-mara-fashion-group.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Cruelty-Free Grocery Catalogues](https://www.trendhunter.com/trends/ethical-food-products.md) - [Cruelty-Free Cosmetic Updates](https://www.trendhunter.com/trends/avon-beauty-products.md) - [Digital Animal Rights Platforms](https://www.trendhunter.com/trends/the-humane-league.md) - [Animal Equity Beauty Campaigns](https://www.trendhunter.com/trends/skin-proud.md) - [Forest-Friendly Fashion Partnerships](https://www.trendhunter.com/trends/forestfriendly-fashion.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md)