# Better-for-You Fast-Casual Concepts Holsom by Yogurtland Puts a Fresh Spin on Yogurtland By Laura McQuarrie | Published 2020-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fast-casual-concept References: [prnewswire](https://www.prnewswire.com/news-releases/yogurtland-announces-new-ways-to-create-with-the-launch-of-new-fast-casual-concept--holsom-by-yogurtland-301146531.html) & [yogurt-land](https://www.yogurt-land.com/holsom/) Beloved frozen yogurt brand Yogurtland is introducing an all-new fast casual concept called Holsom by Yogurtland in California that shares better-for-you bowls, toast, beverages and more. As far as what people can expect from the new concept, Yogurtland describes it as "an extension of the Yogurtland brand experience we all know and love featuring the highest quality ingredients, amazing and delightful flavors and customizable made-to-order menus." With a focus on wholesome and affordable menu items, Holsom by Yogurtland shares better-for-you options like grain bowls and gourmet toast that pair well with beverages and signature toppings. There will be a mix of sweet and savory options, offering something for everyone with choices like Southwest Crunch Toast or Strawberry Banana Granola bowls. Image Credit: Yogurtland ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Better-for-you Fast-casual Concepts:** Opportunity for fast-casual restaurants to offer healthier menu options and customizable made-to-order menus. - **Wholesome and Affordable Menu Items:** Disruptive innovation potential to create affordable and nutritious menu items for customers. - **Mix of Sweet and Savory Options:** Opportunity to create innovative menu combinations with a mix of sweet and savory flavors. ### Sectors Adopting This - **Frozen Yogurt:** Frozen yogurt industry can explore new fast casual concepts to attract health-conscious customers. - **Fast Casual Restaurants:** Fast casual restaurants can adopt better-for-you offerings and customizable menus to tap into the growing demand for healthier options. - **Gourmet Toast and Grain Bowls:** Food industry can capitalize on the trend of gourmet toast and grain bowls by introducing unique and flavorful combinations. ## Related on Trend Hunter - [Community-Focused Yogurt Activations](https://www.trendhunter.com/trends/showyohope-campaign.md) - [Stretchy Yogurt Bowls](https://www.trendhunter.com/trends/stretchy-yogurt.md) - [Social Good Yogurt Lines](https://www.trendhunter.com/trends/yogurtland-2.md) - [Cereal-Flavored Frozen Yogurts](https://www.trendhunter.com/trends/yogurtland-cereal-frozen-yogurt.md) - [Colorful Superfood Menus](https://www.trendhunter.com/trends/oola-bowls.md) - [Health-Friendly Frozen Yogurts](https://www.trendhunter.com/trends/better-for-you-frozen-yogurt.md) - [Seasonal Frozen Yogurt Menus](https://www.trendhunter.com/trends/yogurtland-1.md) - [Viral Flavor Frozen Yogurts](https://www.trendhunter.com/trends/yogurtland-spring-menu.md) - [Simplistic Plant-Based Frozen Yogurts](https://www.trendhunter.com/trends/plantbased-brown-sugar-vanilla-frozen-dessert.md)