# Fasting Nutrition Bars 'Fast Bar' Nourishes the Body and Keeps Cells in a Fasting State By Laura McQuarrie | Published 2019-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fast-bar References: [prnewswire](https://www.prnewswire.com/news-releases/global-launch-of-the-fasting-with-food-movement-300869885.html) & [fastbar](https://fastbar.com/) L-Nutra's Fast Bar distinguishes itself as a first-of-its-kind premium nutrition bar that's beneficial for helping the body "take advantage of the health benefits of fasting while still receiving nourishment." By introducing this product, the brand is making the advantages of fasting easily accessible and convenient with what it calls the Fasting with Food movement. In accordance with the [ProLon](https://www.trendhunter.com/trends/fasting-nutrition-program) Fasting Mimicking Diet (FMD), Fast Bar has been clinically proven to keep cells in a fasting state despite the body being nourished. The non-GMO, gluten-free and vegetarian-friendly nutrition bar is made with premium nuts and other high-quality ingredients to meet the precise amounts of macro and micronutrients that are needed. The nutrition bar offers a simple way for the everyday consumer to implement an [intermittent fasting regimen](https://www.trendhunter.com/trends/empty-20) in a way that won't disrupt daily life. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Premium Nutrition Bars:** Disruptive innovation opportunity: Develop nutrition bars that provide specific health benefits, like fasting, while still delivering nourishment. - **Fasting with Food Movement:** Disruptive innovation opportunity: Create products and services that make the advantages of fasting easily accessible and convenient. - **Intermittent Fasting Regimens:** Disruptive innovation opportunity: Design consumer-friendly solutions that help individuals adhere to intermittent fasting in their daily lives. ### Industries Being Reshaped - **Nutrition:** Disruptive innovation opportunity: Introduce new products and formulations that cater to specific dietary needs, such as fasting-friendly nutrition bars. - **Food and Beverage:** Disruptive innovation opportunity: Develop food and beverage products that support different fasting regimens and provide nourishment while the body is in a fasting state. - **Health and Wellness:** Disruptive innovation opportunity: Offer specialized services and products that promote and support intermittent fasting regimens for improved health and well-being. ## Related on Trend Hunter - [Fasting-Focused Nutrition Bars](https://www.trendhunter.com/trends/intermittent-fasting-bars.md) - [Fasting Nutrition Programs](https://www.trendhunter.com/trends/fasting-nutrition-program.md) - [Intermittent Fasting Drink Mixes](https://www.trendhunter.com/trends/fasting-today.md) - [Protein-Rich Plant-Based Nutritional Bbars](https://www.trendhunter.com/trends/lprotein-bar.md) - [Nutritious Longevity Bars](https://www.trendhunter.com/trends/novos-bar.md) - [Supported Fasting Kits](https://www.trendhunter.com/trends/fasting-support.md) - [Intention-Focused Fasting Apps](https://www.trendhunter.com/trends/empty-fasting.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md) - [Convenient Protein Breakfast Bars](https://www.trendhunter.com/trends/apricot-fig-breakfast-bar.md)