# Bullet Hole Shirts Fashion on a Rampage By thischick | Published 2007-06-13 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/fasion-style-on-a-rampage-bullet-hole-shirts References: [attusapparel](http://www.attusapparel.com/index.php?main_page=product_info&products_id=8) Attus Apparel thinks that "[manufactured" holes in clothing](https://www.trendhunter.com/trends/sauce-proof-shirts) are so yesterday. Instead, they offer the alternative of getting holes in your shirt in a more realistic and dangerous way. They sell [bullet-hole polo shirts](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk) made the old-fashioned way, with real bullets fired by the guys at Attus Apparel themselves. The shirts only come in red and they run a pretty hefty price tag of $100 each, but your shirt does come with a video "shooting session" that documents how your shirt achieved it's unique bullet holes. [Bullet holes as fashion](https://www.trendhunter.com/trends/canadian-true-crime)? Or just a bunch of delinquents with firearms? You decide. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 82% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Customized Distressed Fashion:** Opportunity to create customized distressed fashion items by incorporating realistic bullet holes. - **Extreme Fashion Experiences:** Opportunity to offer fashion experiences that include unique and adventurous elements, such as a shooting session. - **Authenticity and Edginess in Fashion:** Opportunity to appeal to consumers seeking fashion items that embody edginess and authenticity, like bullet-hole shirts. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity for fashion retailers to offer customized distressed fashion items with realistic bullet holes. - **Experience-based Retail:** Disruptive innovation opportunity for experience-based retailers to incorporate adventurous elements, like shooting sessions, into fashion experiences. - **Streetwear:** Disruptive innovation opportunity for streetwear brands to tap into the demand for authentic and edgy fashion items, such as bullet-hole shirts. ## Related on Trend Hunter - [Purposefully Distressed Luxe Tights](https://www.trendhunter.com/trends/destroyed-tights.md) - [Limited-Edition True Crime Stores](https://www.trendhunter.com/trends/serial-killer-shop.md) - [Distressed Luxury Knitwear](https://www.trendhunter.com/trends/distressed-luxury-knitwear.md) - [Laidback Indigo-Dyed Fashions](https://www.trendhunter.com/trends/buck-mason-indigodipped-collection.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [Rugged Athlete-Approved Shirts](https://www.trendhunter.com/trends/ten-thousand-versatile-shirt-20.md) - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md) - [Boozy Co-Branded Golf Shirts](https://www.trendhunter.com/trends/mount-gay-rum-x-peter-millar-golf-shirt.md)