# Sexy Fashletics Paris Hilton For Fila By Bianca | Published 2008-01-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fashletics-paris-hilton-fila References: [toingks](http://www.toingks.com/2008/01/paris-hilton-on-fila-ad-campaign.html) Paris [Hilton](https://www.trendhunter.com/trends/thats-redhot) has managed to make [Fila's](https://www.trendhunter.com/trends/casa-fila) sportswear look very sexy according to the photos we've seen of the photoshoot in which she seductively poses with a buff male model. A clip from the shoot shows tracks from Britney Spears helped get her in the mood. The shoot took place on a yacht in Marina del Rey, California and features the young starlet wearing fashletics including a two-piece red jumpsuit with matching visor as well as a cute pair of shorts paired with a form-fitted white jacket which she thrusts open to reveal a patterned bikini top. Other images show her in a bright yellow T-shirt, her blond main framing her face as she peers out the top of a pair of big, red-rimmed sunglasses as well as a nautically-inspired ensemble including a striped tee and cropped white pants. Check out the video spots she's made for Fila as well. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Athleisure Fashion:** Opportunity to capitalize on the growing trend of making sportswear more fashionable and appealing to a wider audience. - **Influencer Marketing:** Disruptive innovation opportunity lies in utilizing popular influencers like Paris Hilton to promote brands and products. - **Nautical-inspired Clothing:** Potential for innovation in incorporating nautical themes into clothing designs, offering a unique and trendy style. ### Industries Being Reshaped - **Sportswear:** Opportunity for sportswear brands to leverage the trend of making athletic clothing more visually appealing and stylish. - **Fashion Photography:** Innovation possibilities in fashion photography to create seductive and eye-catching images to attract consumers. - **Athleisure Brands:** Chance for athleisure brands to collaborate with influencers and celebrities to enhance their market presence and reach a wider customer base. ## Related on Trend Hunter - [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md) - [Celebrity Hot Sauce Ads](https://www.trendhunter.com/trends/thats-redhot.md) - [Haute Fashion Fitness Products](https://www.trendhunter.com/trends/celine-fitness-collection.md) - [Luxury Pilates Capsules](https://www.trendhunter.com/trends/celine-2.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Premium Street-Informed Sportswear](https://www.trendhunter.com/trends/fila-4.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md)