# Gritty Neon-Lit Editorials FASHIONTREND Magazine ‘Tokyo Voodoo’ Stars Model Sara Phane By Meghan Young | Published 2012-11-15 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/fashiontrend-magazine-tokyo-voodoo References: [fashionising](http://www.fashionising.com/pictures/b--theres-a-world-going-on-underground-33041.html) & [fashiontrend.au](http://www.fashiontrend.com.au/) As though shot in the bowels of some [neon-lit underground world](https://www.trendhunter.com/trends/crafted-world-exhibition-1), the FASHIONTREND Magazine ‘Tokyo Voodoo’ editorial is gritty and dark with a big dose of edge as well. Since it stars model Sara Phanekham, it wouldn’t be surprising if a reader made a second best guess that it was shot in the city of Tokyo, with its vibrant nightlife and [futuristic aesthetic](https://www.trendhunter.com/trends/the-future-is-not-set). Shot by photographer Fiona Storey, the FASHIONTREND Magazine ‘Tokyo Voodoo’ editorial was actually captured in Melbourne, which is appropriate since that is where the the publication is based out of. Celebrating its 29th anniversary, the photoshoot looks like something out of a sci-fi flick. The looks, which were styled by Bianca Christoff, are [equally dramatic](https://www.trendhunter.com/trends/at-the-edge-of-time), accentuated with blonde hair by Frank Apostolopoulos. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 79% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Neon Fashion Editorials:** Opportunity for fashion brands to create edgy and futuristic photo shoots with neon-lit themes. - **Sci-fi Inspired Fashion:** Potential for fashion designers to draw inspiration from sci-fi movies and create avant-garde and futuristic clothing designs. - **Vibrant Nightlife Fashion:** Space for fashion brands to design clothing that captures the energetic and daring atmosphere of vibrant nightlife scenes. ### Who This Affects Most - **Fashion Photography:** Opportunity for photographers to explore unconventional and gritty styles of photography for fashion editorials. - **Fashion Styling:** Space for stylists to experiment with dramatic and edgy looks, incorporating neon elements and futuristic aesthetics. - **Hair and Beauty:** Potential for hairstylists and makeup artists to create bold and experimental hair and makeup looks to complement avant-garde fashion editorials. ## Related on Trend Hunter - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)