# Satirical Couture Rebranding These 'Fashionista' Brand Logo Remixes are Harsh and Hilarious By Courtney Scharf | Published 2012-06-26 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/fashionista-brand-logo-remixes References: [designtaxi](http://designtaxi.com/news/352877/If-Fashion-Brands-Updated-Their-Logos/) & [fashionista](http://fashionista.com/2012/06/in-honor-of-saint-laurents-brand-overhaul-we-took-some-liberties-with-other-labels-logos/) Following the news of the [Yves Saint Laurent name change](https://www.trendhunter.com/trends/saint-laurent-revives), these 'Fashionista' [brand logo remixes](https://www.trendhunter.com/trends/novak-djokovic) hit the web and went viral. Created as a lighthearted satire in regard to the identity crisis of the French brand, this is a hilarious collection of sometimes scathing commentary on the [leading fashion houses](https://www.trendhunter.com/trends/moschino-x-milano-handbag). Often playing on the high-profile designers and buyers of each brand, these images are strongly culturally connected and sure to get a laugh from those in the know within the fashion scene. Reflecting the celebritization of fashion icons, this is a funny spoof on high-end design houses. Incredibly of-the-moment and with amazingly well-designed graphics, these images are sure to stir up controversy online and beyond. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Satire Marketing:** Companies can explore the humorous yet effective trend of satire marketing by poking fun at their own branding and industry to connect with their audience in a unique way. - **Cultural Commentary:** The trend of cultural commentary in branding allows companies to make a statement while connecting with consumers who value social awareness and humor in their products. - **Visual Storytelling:** The use of well-designed and impactful images in marketing and branding is becoming increasingly important as the visual nature of social media continues to grow. ### Who This Affects Most - **Fashion:** The fashion industry can embrace satire marketing to connect with consumers through humor and social commentary, while also addressing the identity crisis within the industry. - **Advertising:** The advertising industry can incorporate cultural commentary into campaigns to resonate with consumers and build brand loyalty by aligning with their values and sense of humor. - **Graphic Design:** As visual storytelling becomes increasingly important in the digital age, the graphic design industry can leverage this trend to create impactful and memorable branding for clients. ## Related on Trend Hunter - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Remixed Monogrammed Collections](https://www.trendhunter.com/trends/lv-remix.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [High Fashion Clog Collabs](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier.md) - [Reimagined Legacy Fashion Logos](https://www.trendhunter.com/trends/novak-djokovic.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)