# Fashionably Disheveled Photography The Hero Magazine 'Haute Mess' Editorial Stars Erik Andersson By Alexandra Serrano | Published 2012-10-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashionably-disheveled-mods-the-hero-magazine-haute-mess-editorial-stars-mo References: [thefashionisto](http://thefashionisto.com/fashioneditorial/erik-andersson-is-a-fashionable-diaster-for-hero-magazine/) & [hero-zine](http://hero-zine.com/) Showing that dapper can be portrayed in a disheveled manner, the Hero Magazine 'Haute Mess' Editorial showcases a one-of-a-kind aesthetic. British magazine *Hero* consistently provides a refreshing take on menswear that is unrivaled. Model Erik Andersson dons a messy hairstyle and rebellious attitude to make for a striking contrast to the luxury garments of the fashion story. Styled by Gro Curtis, the pieces had a decidedly [punk rock feel](https://www.trendhunter.com/trends/dirty-looks) and were by houses such as Comme des Garçons, Versace, Zegna and Louis Vuitton. The Hero Magazine 'Haute Mess' editorial was captured by photographer Sebastian Mader, who brings his vision to this spread. With its [luxe menswear](https://www.trendhunter.com/trends/aaron-levine) and dynamically dapper attitude, this Spring 2013 piece sets the standard of cool for the season. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Disheveled Menswear:** An emerging trend in menswear that combines luxury garments with a rebellious and punk rock feel, creating a striking contrast. - **Messy Hairstyles:** A trend in hair styling that embraces a disheveled and effortless look, adding an edge to the overall aesthetic. - **Dynamically Dapper Attitude:** A trend in fashion photography that showcases a dapper and refined style portrayed in a more dynamic and unconventional manner. ### Who This Affects Most - **Fashion Photography:** The fashion photography industry can explore innovative techniques and styles to capture the disheveled menswear trend in a visually compelling way. - **Menswear Fashion:** The menswear industry can incorporate elements of disheveled aesthetics and rebellious attitude into luxury garments, providing a fresh and edgy take on traditional menswear. - **Hair Styling:** The hair styling industry can embrace and promote messy hairstyles as a fashionable and trendy choice, offering products and services that help achieve the disheveled look. ## Related on Trend Hunter - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)