# Sustainable Business-Creating Scarves 'fashionABLE' is Committed to Employing Women in Africa By Rebecca Byers | Published 2012-05-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fashionable References: [roozt](http://www.roozt.com/fashionABLE) & [livefashionable](http://livefashionable.com/) 'fashionABLE' is a Nashville-based non-profit brand dedicated to creating [sustainable employment in Africa](https://www.trendhunter.com/trends/the-tote-of-hope). Through the sale of its [scarves](https://www.trendhunter.com/trends/burberry-b-shield-scarf), fashionABLE sustains and creates business and uses its profits to rehabilitate female sex workers, providing them with training and employment. Barrett Ward founded Mocha Club in 2005, which led him to work in Ethiopia for a year. While in Africa, Ward realized the opportunity to ensure rescued women remain rehabilitated involves them finding gainful employment. Ward started the non-profit to create jobs on this basis and continues to pursue breaking the cycle of generational poverty and desperation faced by many women in Africa. fashionABLE's website features a blog, the full scarf collections and information on how to get involved with their cause. Each scarf is named for a woman whose life was changed by the brand. **Contact Information** fashionABLE [website](http://www.livefashionable.com) fashionABLE on [Facebook](http://www.facebook.com/livefashionABLE) fashionABLE on [Twitter](http://twitter.com/livefashionABLE) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 45% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Sustainable Employment in Africa:** Brands can create sustainable employment in Africa while promoting social causes and selling products. - **Fashion for Social Good:** Creating fashion products to promote social causes can lead to a more meaningful business model and attract socially-conscious consumers. - **Revitalization of Female Workforce:** Focusing on revitalizing the female workforce can be a potential solution for poverty and gender disparity in developing countries. ### Who This Affects Most - **Fashion Industry:** Using fashion as a means to promote social causes and create sustainable employment in developing countries can disrupt the traditional business models of the fashion industry. - **Non-profit Industry:** Non-profit organizations dedicated to creating sustainable employment can lead to a more innovative approach towards tackling poverty and gender inequality. - **Textile Industry:** The textile industry can contribute to social causes and sustainable development by partnering with non-profit organizations to create products that support underprivileged communities. ## Related on Trend Hunter - [African Fashion Futures Incubators](https://www.trendhunter.com/trends/african-fashion-futures-incubator.md) - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Ethical Cosmetics Campaigns](https://www.trendhunter.com/trends/sabrina-elba.md) - [Sustainably Handcrafted Bag Initiatives](https://www.trendhunter.com/trends/the-tote-of-hope.md) - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Sleek Pattern-Heavy Garments](https://www.trendhunter.com/trends/damson-madder.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md)