# Fashionable Sustainability Ross Lovegrow Philosophizes What Cities Should Look Like By Shelby Lee Walsh | Published 2009-06-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fashionable-sustainability-ross-lovegrow References: [youtube](http://www.youtube.com/watch?v=ySPyPs2MQLc&eurl=http://www.curatedmag.com/&feature=player_embedded) & [rosslovegrove](http://www.rosslovegrove.com/) Ross Lovegrow, besides having a really kickass name, also has some pretty inspirational philosophies regarding making the urban areas in which we dwell [sustainable and eco-friendly](https://www.trendhunter.com/trends/urban-ecological-design). Lovegrow is an industrial designer and recreational philosopher and has some specific ideas on how to [beautify the city](https://www.trendhunter.com/trends/urban-green). For example, he suggests creating buses that are more like works of architecture rather than eyesores. He thinks boxy buses should be replaced by a smooth, graceful looking mobile work of art. Lovegrow explains that if there is a “rich cultural life, then people want to live there,” and people’s attitudes and outlook have a deep correlation with the environment that surrounds them. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 7% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Urban Design:** Designing cities in an eco-friendly and aesthetically pleasing way that improves quality of life and attracts residents. - **Mobility as Architecture:** Replacing traditional and unattractive buses with mobile works of art that can improve public transportation and add to the visual appeal of cities. - **Cultural-centric Urban Planning:** Emphasizing cultural richness and diversity in urban design to attract residents and create a deeper connection between people and their environment. ### Who This Affects Most - **Urban Planning:** Opportunity to incorporate sustainable and aesthetically pleasing designs that can improve the quality of life for city residents. - **Transportation:** Opportunity to innovate and improve public transportation by creating visually appealing and efficient modes of mobility. - **Tourism:** Opportunity to market cities as cultural hotspots by emphasizing their unique cultural characteristics and the beauty of their sustainable and visually appealing designs. ## Related on Trend Hunter - [3D-Printed Door Gear](https://www.trendhunter.com/trends/ross-lovegroves-door-handles.md) - [Eco-Friendly Intricate Furniture Series](https://www.trendhunter.com/trends/rosana-sousa.md) - [Happiness-Increasing Urban Space Concepts](https://www.trendhunter.com/trends/urban-space-concept.md) - [Interactive Typo Art Installations](https://www.trendhunter.com/trends/loveegolov.md) - [Organically Inspired Light Fixtures](https://www.trendhunter.com/trends/tom-rossau1.md) - [Socialization-Encouraging Travel Pods](https://www.trendhunter.com/trends/agorae-mobility-concept.md) - [Modern Playground-Inspired Exhibitions](https://www.trendhunter.com/trends/coarse-collection.md) - [Climate-Awareness Soft Art Sculptures](https://www.trendhunter.com/trends/dreamstones.md) - [Interactive Purposeful Urban Furniture](https://www.trendhunter.com/trends/urban-furniture1.md)