# Fashionable Fedoras Unisex Straw Fedoras Are Made For Shade By Shelby Lee Walsh | Published 2009-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashionable-fedoras-straw References: [urbanoutfitters](http://www.urbanoutfitters.com) [Straw hats](https://www.trendhunter.com/trends/kiko-kostadinov-and-new-era) aren’t just for farmers and scarecrows anymore - they are now being seen on the heads of the fashion inclined of both genders. Fashionable fedoras are the future of urban-chic men and women of summer 2009. This [shady trend](https://www.trendhunter.com/trends/the-swim-shady) has been seen on celebrities all over tinseltown and in retail stores galore. Not only are [fedoras fashionable](https://www.trendhunter.com/trends/pyper-malone), they are also practical to keep the sun out of your eyes and that smile on your face. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 63% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Unisex Hats:** Disruptive innovation opportunity: creating gender-neutral hats that appeal to a broader audience beyond traditional gender norms. - **Sustainable Fashion:** Disruptive innovation opportunity: producing eco-friendly fedoras made from recycled materials or using sustainable production methods. - **Smart Accessories:** Disruptive innovation opportunity: incorporating technology into fedoras, such as UV sensors or built-in headphones for a multi-functional and convenient accessory. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: incorporating fedoras into high-end fashion brands to appeal to a wider and more diverse audience. - **Accessories:** Disruptive innovation opportunity: creating unique and innovative accessories to complement fashionable fedoras, such as sunglasses or jewelry. - **Retail:** Disruptive innovation opportunity: using online personalization tools to design and sell custom fedoras to customers, capitalizing on the growing trend towards personalized fashion. ## Related on Trend Hunter - [Sustainable Bucket Hats](https://www.trendhunter.com/trends/lisous-bucket-hat-collection.md) - [Bread-Themed Fascinators](https://www.trendhunter.com/trends/bread-hat.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Whisky-Holding Derby Hats](https://www.trendhunter.com/trends/hot-lids.md) - [Whipped Cream-Themed Fuzzy Hats](https://www.trendhunter.com/trends/whipped-creamthemed-fuzzy-hat.md) - [Foldable Travel-Friendly Hats](https://www.trendhunter.com/trends/ua-stealthform-hat.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md) - [Multifunctional Travel Totes](https://www.trendhunter.com/trends/sidney-byron.md)