# Dynamically Fashionable Editorials Y-3's Spring/Summer 2018 Lookbook is Shot in Black & White By Kalin Ned | Published 2018-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashionable-editorial References: [hypebeast](https://hypebeast.com/2018/3/y3-spring-summer-2018-campaign-chapter-3) & [y-3](http://www.y-3.com/CA/) Installment three of Y-3's Spring/Summer 2018 collection is presented in a fashionable editorial which blends high style with athletic vigor. Titled 'Modern Street Uniform,' the lookbook communicates a rather dynamic quality as the models are captured mid-action. The clothing pieces are a fusion between Yohji Yamamoto's signature sense of elegance and style, while the sporty aspect is presented through recognizable adidas fits. From parkas and tunics to skirts and dresses, the Y-3 Spring/Summer 2018 capsule could be considered the modern uniform of the street -- one that marries comfort and performance with fashion-forward silhouettes. Y-3's fashionable editorial also highlights the Kusari and Saikou Black BOOST, which are scheduled to hit the stores later this week. Photo Credits: [Alessio Bolzoni](http://alessiobolzoni.com/) ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 84% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashionable Athletics:** Combining high style with athletic vigor, there is an opportunity for brands to create fashion-forward sportswear that marries comfort and performance. - **Street-style Uniforms:** The blending of elegance and style with recognizable adidas fits presents an opportunity to develop modern street uniforms that are fashionable and functional. - **Dynamic Lookbooks:** Creating fashion editorials that capture models mid-action can bring a dynamic quality that showcases clothing pieces in an engaging and compelling way. ### Sectors Adopting This - **Fashion:** The fashion industry can explore innovative designs for sportswear that marry style and athletic performance. - **Sportswear:** Brands specializing in sportswear can develop fashionable designs that combine comfort and performance for a modern street-style uniform. - **Photography:** Photography studios can experiment with capturing fashion editorials that showcase clothing pieces in a dynamic and engaging manner. ## Related on Trend Hunter - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Chunky Collaborative Fashionable Shoes](https://www.trendhunter.com/trends/adidas-and-y3.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Collaborative Sports Club Fashion](https://www.trendhunter.com/trends/y3-and-real-madrid.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md)