# Fashionable Instant Cameras Michael Kors and Fujifilm Collaborated on the Chicest Camera to Date By Christopher John Reyes | Published 2016-10-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/fashionable-cameras References: [petapixel](http://petapixel.com/2016/09/21/fuji-michael-kors-team-make-fashionable-instax-mini-70/) & [hypebeast](http://hypebeast.com/2016/9/michael-kors-fujifilm-instax-mini-70) [Fujifilm's](https://www.trendhunter.com/trends/instax-sq40) sales and popularity are noticeably increasing especially because of its [Instax](https://www.trendhunter.com/trends/instax-evo-cinema) line of instant cameras and film. With this success, Fujifilm is now also entering the world of fashion by teaming up with renowned American fashion designer [Michael Kors](https://www.trendhunter.com/trends/giant-hamilton-handbag). The new MICHAEL KORS x FUJIFILM INSTAX Mini 70 has a Michael Kors logo on the body, and the designer’s signature on the camera door. Michael Kors gave it a fashionable twist by giving it a makeover -- the camera comes in an exclusive gold metallic color that captures the jet-set aesthetic Michael Kors has been known for. The popular device shoots instant credit card-sized film Polaroids and has a smart selfie mode that automatically adjusts settings to capture picture perfect selfies and also, features a high-performance flash. Michael Kors' brand for camera handbags, Scout, also came up with chic cases with vintage styles and modern detailing that come in a variety of colors. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 71% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Key Themes Behind This Trend - **Increased Popularity of Instant Cameras:** The success of Fujifilm's Instax line is driving the increased sales and popularity of instant cameras. - **Fashion-technology Collaborations:** The collaboration between Fujifilm and Michael Kors demonstrates the growing trend of fashion and technology coming together. - **Fashionable Camera Accessories:** The introduction of chic camera cases by Michael Kors' brand Scout highlights the trend of fashionable accessories for cameras. ### Where This Applies - **Consumer Electronics:** The increased popularity of instant cameras presents opportunities for innovative features and designs in the consumer electronics industry. - **Fashion and Apparel:** The fashion-technology collaboration between Fujifilm and Michael Kors showcases the potential for fashion brands to expand into the photography industry. - **Accessories and Handbags:** The demand for fashionable camera cases by Scout indicates an emerging market for stylish camera accessories within the accessories and handbags industry. ## Related on Trend Hunter - [Retro Instant Polaroid Cameras](https://www.trendhunter.com/trends/instax-sq40.md) - [Vintage-Inspired Instant Cameras](https://www.trendhunter.com/trends/instax-evo-cinema.md) - [Versatile Effortless Instant Cameras](https://www.trendhunter.com/trends/mini-41-instant-camera.md) - [Retro-Tinged Polaroid Cameras](https://www.trendhunter.com/trends/square-sq40.md) - [Celebratory Photography Camera Models](https://www.trendhunter.com/trends/fujifilm-instax-mini-evo-camera.md) - [Color-Changing Instant Cameras](https://www.trendhunter.com/trends/fujifilm-instax-mini-99.md) - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [Digital-Film Hybrid Cameras](https://www.trendhunter.com/trends/fujifilm.md) - [Hybrid Mini Instant Cameras](https://www.trendhunter.com/trends/hybrid-mini-instant-cameras.md)