# Fashionable Cafe Hybrids Clap Focuses on Bringing Out the Ethereal in Hong Kong-Based Her By Kalin Ned | Published 2019-06-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fashionable-cafe References: [dezeen](https://www.dezeen.com/2019/06/09/clap-her-store-cafe-hong-kong-space-interiors/) & [weareclap](https://weareclap.com/en/) Her is a fashionable cafe in Hong Kong which boasts an "[other-worldly atmosphere](https://www.trendhunter.com/trends/artifact-bar)" thanks to the expertise of Valencia-based design firm [Clap](https://www.trendhunter.com/trends/oven-club). The business is a classic example of hybridization. The concept for Her was developed by Hilary Tsui who looked at ways to combine a passion for fashion with an accessible space where one can purchase an afternoon drink. Aside from convenience-focused services, the fashionable cafe needed to make a visual impact in order to compete in the contemporary business landscape. As a result, Clap attempted to stay as far away from reality as possible. The interior features a chaotic stepped design where people can sit or stand, a few minimalist coffee tables, as well as a striking display of terracotta tiles. Photo Credits: [Daniel Rueda](http://danielrueda.net/) ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 92% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Fashionable Cafe Hybrids:** Disruptive innovation opportunity: Explore the fusion of fashion and food to create unique and visually appealing café experiences. - **Hybridization:** Disruptive innovation opportunity: Combine different industries to create new, innovative business concepts that cater to diverse customer needs. - **Ethereal Atmospheres:** Disruptive innovation opportunity: Design spaces that transport customers to otherworldly environments, offering a memorable and immersive experience. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Integrate cafes within fashion retail spaces, providing customers with a unique shopping and dining experience. - **Hospitality:** Disruptive innovation opportunity: Collaborate with fashion designers and design firms to create striking and unconventional interior designs for hotels or restaurants. - **Interior Design:** Disruptive innovation opportunity: Create innovative interior designs for cafes and restaurants, incorporating elements from various industries to enhance the customer experience. ## Related on Trend Hunter - [Artificial Textural Cafe Interiors](https://www.trendhunter.com/trends/hahouse-cafe.md) - [Dynamic Layered Interior Cafés](https://www.trendhunter.com/trends/caf-tondo.md) - [Juxtaposing Finnish Design-Themed Cafes](https://www.trendhunter.com/trends/el-fant-caf.md) - [Art Deco Café Interiors](https://www.trendhunter.com/trends/atypique-1.md) - [Hi-Fi Café Architecture](https://www.trendhunter.com/trends/trader-hifi-caf.md) - [Milanese-Themed Fashion House Cafes](https://www.trendhunter.com/trends/prada-caff.md) - [Modernist Art-Deco Cafés](https://www.trendhunter.com/trends/watchhouse-caf.md) - [Luxury Fashion Label Cafes](https://www.trendhunter.com/trends/dior-cafe.md) - [Cat-Focused Wooden Cafes](https://www.trendhunter.com/trends/tristy-of-the-cats.md)