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# Highly Functional Bag Collections
HEX Unveiled Its New Spring Line of Fashionable Accessories

By Madison Mackay | Published 2018-03-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fashionable-accessories
References: [dexigner](https://www.dexigner.com/news/30773) & [hexbrand](https://www.hexbrand.com/collections/new-bags)

California-based accessory company HEX released a spring line of fashionable accessories, created by founders Dan Maravilla and Trent Valladares.

The brand is known for high-quality products, using new materials that are rarely seen on the market. This new line of [bags, backpacks and phone cases](https://www.trendhunter.com/trends/matrix-backpack) features new materials such as a crinkle poly, a [re-imagined camouflage](https://www.trendhunter.com/trends/herschel-supply-x-realtree) and a coated denim. The ultra functional accessories offer multiple pockets, compartments and carrying options that are thoroughly thought out. The bright and bold color scheme makes each new bag stand out and add a pop of color to any outfit.

The importance of premium materials, finishes and textures is evident in this new line of fashionable accessories by HEX.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 79% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **New Materials in Accessories:** The use of unconventional materials in accessories can create unique and functional products.
- **Ultra-functional Accessories:** Designing thoroughly thought out and functional accessories can offer a competitive advantage.
- **Bold Colors in Accessories:** The use of bold colors can add vibrancy to fashion accessories and help stand out in the market.

### Where This Applies

- **Fashion Accessories:** Companies in the fashion accessories industry can benefit from exploring new and unconventional materials.
- **Design:** Design agencies and professionals can incorporate ultra-functional designs in their work to create cutting-edge products.
- **Retail:** Retailers can take advantage of bold colors in their products to attract customers and differentiate themselves from competitors.

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