# Multi-Colored Menswear Fashion156 Goes Rainbow-Crazy in 'The Colour Issue' By mediterranean | Published 2009-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion156-male-colour References: [homotography.blogspot](http://homotography.blogspot.com/2009/04/dimitris-theocharis-saul-rodgers.html) & [fashion156](http://www.fashion156.com) Vibrant colors are the predominant trend for male Spring and Summer 2009 fashion based on numerous recent fashion editorials. However, Fashion156 shows that bold men can take this trend to the extreme in their new, ‘The Colour Issue.’ Not only do we get to wear vibrant colors, we get to mix them in one outfit. Take, for example, what model Saul Rodgers is wearing in the first picture. The outfit, which is by Rohan Kale, uses almost every color of the rainbow in the jacket, shirt, trousers and bowtie. The editorial was shot by Dimitris Theocharis and styled by Guy Hipwell. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Color Fashion:** Disruptive innovation opportunity: Develop new dyeing techniques and materials to create even more vibrant and long-lasting colors for menswear. - **Color Mixing in Outfits:** Disruptive innovation opportunity: Create tools or services that help men confidently mix and match colors in their outfits. - **Editorial Fashion Photography:** Disruptive innovation opportunity: Develop new techniques or technologies that push the boundaries of editorial fashion photography, such as using interactive elements or augmented reality. ### Where This Applies - **Fashion Design:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly dyeing processes for fashion design. - **Fashion Retail:** Disruptive innovation opportunity: Develop virtual try-on platforms that accurately showcase how mixed-colored outfits will look on customers. - **Photography and Imaging:** Disruptive innovation opportunity: Create new software or hardware tools that enhance the creative and technical capabilities of fashion photographers. ## Related on Trend Hunter - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Creative Color-Focused Apparel](https://www.trendhunter.com/trends/sherwin-williams.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Couture Color Palettes](https://www.trendhunter.com/trends/pantone-dualities.md)