# Bejeweled Bouffants Get Wild and Untamed with Fashion156 Beauty Issue 37 By Kamal Musharbash | Published 2011-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion156-beauty-issue-37 References: [fashion156](http://www.fashion156.com/beauty1.php?page=1&issue=37) & [dianachire](http://www.dianachire.com) You could raise an eyebrow while looking at the featured gallery from Fashion156 beauty issue 37 -- but it is all in the name of fashion, trends and exaggeration. The latest issue promotes the [untamed mane](https://www.trendhunter.com/trends/curl-powered-pop-up) and its effect on couture. Hair is definitely a great factor when it comes to fashion and photography. The shoot was taken by Diana Chire as she attempted to promote both [upcoming fashions](https://www.trendhunter.com/trends/people-will-talk) and [crazy coifs](https://www.trendhunter.com/trends/all-around-styling-set). "The bigger the hair, the better" seemed to be the motto for the latest editorial and sure enough, the Fashion156 beauty issue 37 delivers all the hair you could handle. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 70% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Exaggerated Hairdos:** Disruptive opportunity: Explore new hair styling techniques and launch innovative hair products to cater to the trend of over-the-top hairstyles - **Wild Fashion Photography:** Disruptive opportunity: Develop unconventional photography ideas to capture and promote trends in fashion and beauty with bold and creative imagery - **Embracing Uniqueness:** Disruptive opportunity: Promote individuality and self-expression with campaigns that celebrate diverse body types, features, and styles ### Sectors Adopting This - **Haircare:** Disruptive opportunity: Innovate hair products that cater to the trend of exaggerated hairdos, such as volumizing mousses, hairsprays, and hair extensions - **Fashion Photography:** Disruptive opportunity: Experiment with unconventional photography styles and techniques to produce imagery that goes beyond traditional fashion photography and captures the essence of the trends - **Beauty and Fashion:** Disruptive opportunity: Embrace diversity and uniqueness of body types, skin tones, and styles to create fashion and beauty campaigns that cater to a wider audience and authentically represent the beauty industry ## Related on Trend Hunter - [Untamed Nature-Inspired Jewelry Designs](https://www.trendhunter.com/trends/untamed-nature.md) - [Gilded Hair Collections](https://www.trendhunter.com/trends/zara-hair.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Growth Booster Haircare](https://www.trendhunter.com/trends/bouf.md) - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Ultra-Performing Mousse Sets](https://www.trendhunter.com/trends/designme-x-framar.md) - [Volume-Building Brow Gels](https://www.trendhunter.com/trends/tinted-brow-gel.md)