# Virtual Runway Shows Special Edition CR Runway 'Fashion Unites' Streamed on YouTube By Laura McQuarrie | Published 2020-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-unites References: [www-nytimes-com.cdn.ampproject.org](https://www-nytimes-com.cdn.ampproject.org/c/s/www.nytimes.com/2020/05/02/fashion/coronavirus-digital-fashion-show.amp.html) To kick off the start of a new month, a new edition of CR Runway— the special fashion show run by Carine Roitfeld—was streamed on [YouTube](https://www.trendhunter.com/trends/paris-world) featuring some of the biggest names in the fashion and modeling industry. With retail store closures and people lacking the necessity to buy new outfits, the fashion industry has taken a hit. In the coming months, the way both retailers and runway shows operate can be expected to look a little different, as many Fashion Week events around the world are already [going totally digital](https://www.trendhunter.com/trends/generative-ai-fashion-show). Fashion Unites was hosted by Derek Blasberg, head of fashion and beauty for YouTube, and funds were raised for the amfAR Fund to Fight COVID-19. The first-of-its-kind fashion show featured familiar faces like Karlie Kloss, Winnie Harlow and more, signaling a shift in the way people consume fashion. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 43% | Activity: 79% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Digital Fashion Shows:** The fashion industry is embracing virtual runway shows as a way to adapt to changing circumstances. - **Online Retail:** With physical stores closing, the fashion industry is seeing a surge in online retail as a main source of consumer purchasing. - **Collaborative Fashion Events:** Virtual fashion shows like Fashion Unites are bringing together industry leaders and personalities in a new and collaborative way. ### Who This Affects Most - **Fashion:** The fashion industry is being forced to innovate and find new avenues for showcasing and selling products. - **Technology:** The adoption of virtual runway shows presents an opportunity for tech companies to provide innovative streaming and interactive solutions. - **E-commerce:** The shift towards online retail in the fashion industry opens up opportunities for companies specializing in e-commerce platforms and logistics. ## Related on Trend Hunter - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Fashion Week NFTs](https://www.trendhunter.com/trends/altuzarra.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md)