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# Economical Mobile Boutiques
‘The Fashion Truck’ Offers Amazing Deals on Wheels

By Alyson Wyers | Published 2013-07-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-truck
References: [huffingtonpost](http://www.huffingtonpost.com/2013/07/16/boutiques-on-wheels_n_3605655.html?ncid=edlinkusaolp00000003) & [fashiontruck](http://www.fashiontruck.com/index.cfm?cmd=the)

Fashion trucks are the industry’s response to the increasing popularity of food trucks. This service is ideal for busy women on the go who need their fashion fix fast. While boutiques on wheels are popping up and driving around all over the United States, Emily Benson of the aptly named ‘The Fashion Truck’ offers beautiful boutique items—all for under $100. The advantage of [boutique shopping](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores) is they have a one-of-a-kind quality—but usually for a heightened price.

When Emily established her enterprise in 2011, she was inspired by the [food truck culture](https://www.trendhunter.com/trends/branded-mobile-truck) in New York City and combined that with her love of fashion. Emily the entrepreneur is also offering classes out of her fashion truck on a monthly basis that teach the ins and outs of the ‘[mobile retail business](https://www.trendhunter.com/trends/mobile-tryon-tour).’

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 43% | Activity: 43% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Fashion Trucks:** Fashion trucks are a disruptive innovation opportunity for the retail industry, providing convenience and accessibility for busy consumers.
- **Affordable Boutique Shopping:** The rise of economical mobile boutiques presents an opportunity for the fashion industry to cater to price-conscious consumers without compromising quality.
- **Mobile Retail Business:** The emergence of mobile boutiques creates a disruptive innovation opportunity for entrepreneurs to explore the potential of combining retail and mobile services.

### Who This Affects Most

- **Retail:** The retail industry can leverage the trend of fashion trucks to enhance the shopping experience and reach a wider customer base.
- **Fashion:** The fashion industry can tap into the concept of affordable boutique shopping to attract budget-conscious consumers and differentiate their offerings.
- **Entrepreneurship:** The mobile retail business trend opens up new opportunities for aspiring entrepreneurs to enter the retail industry with flexible and innovative business models.

## Related on Trend Hunter

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