# Fashion Targets Breast Cancer at Work Elevator Awareness Ad By Ayman | Published 2008-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-targets-breast-cancer-at-work-elevator References: [trendhunter](http://www.trendhunter.com/arabaquarius) & [fashiontargetsfriday](http://fashiontargetsfriday.com/) Fashion Targets Breast Cancer at Work is reaching out to you to become a **Champion** and spread awareness about [breast cancer at your work place](https://www.trendhunter.com/trends/power-in-pink). So how do you become a champion? Simply help raise funds by selling Fashion Targets Breast Cancer t-shirts and apparel in your office or work place. What’s in it for you? The commercial plays off the all-too-common scenario of male workers checking out the ‘rack’ on their female co-workers when they are alone in the elevator. But instead of getting the usual “you are such a perv” look from the female, the guy in the commercial gets a smile and a ‘thanks’ to his “NICE” remark. The twist? You can look and compliment all you want when the worker is wearing the Fashion Targets Breast Cancer t-shirt. I am sure now all the male workers will become champions at their offices pretty fast! The commercial is directed by Aleysa Young for John St. agency in Toronto. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 5% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Elevator Awareness Ads:** Opportunity for companies to create clever and attention-grabbing ads in elevator spaces to raise awareness for important causes. - **Cause-marketing Apparel:** Growing trend of companies creating and selling apparel that promotes a cause, allowing individuals to show support and raise funds. - **Gender-inclusive Fashion:** Increasing demand for fashion items that cater to all genders, providing options that can be worn and appreciated by everyone. ### Where This Applies - **Advertising:** Opportunity for advertising agencies and companies to collaborate on creating impactful campaigns that raise awareness and engage audiences. - **Fashion Retail:** Fashion retailers can explore the market for cause-related apparel, offering products that allow customers to support and contribute to important causes. - **Gender-neutral Fashion:** Fashion brands can tap into the rising demand for gender-inclusive clothing, designing and marketing products that cater to individuals of all genders. ## Related on Trend Hunter - [Cancer-Symptom Detecting Bras](https://www.trendhunter.com/trends/stage-zero.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Collaboraive Women-Empowering Initiatives](https://www.trendhunter.com/trends/canadian-womens-foundations.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Testicular Cancer Awareness Campaigns](https://www.trendhunter.com/trends/kp-nuts-campaign.md)