# Urban Falltography The Fashion Tale Magazine FW 2010 Spread Gets Rugged By Kamal Musharbash | Published 2010-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-tale-magazine-fw-2010 References: [homotography.blogspot](http://homotography.blogspot.com/2010/10/andre-van-noord-by-calle-stoltz.html) & [fashiontalemagazine](http://www.fashiontalemagazine.com/) Andre Van Noord tackles the [urban surroundings](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25) in his latest editorial for Fashion Tale Magazine FW 2010. The shoot was photographed by Calle Stoltz and takes place in urbanite settings where Van Noord is captured in daily routine tasks. The [rugged outdoors](https://www.trendhunter.com/trends/daiwa-pier39-fw25) and colorful backdrop images make this shoot more like a work of art. The current Fashion Tale Magazine FW 2010 issue mixes all the necessary [men's fall fashions](https://www.trendhunter.com/trends/galilee-by-sea) and presents how these pieces can be utilized to challenge daily obstacles. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 28% | Activity: 3% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Urban-falltography:** Using urban surroundings and rugged outdoor settings to showcase fall fashion can create innovative photo shoots. - **Daily-obstacle Fashion:** Presenting fashion pieces that can be utilized to overcome daily obstacles can create an innovative and practical approach to fashion. - **Colorful Backdrops in Fashion Photography:** Incorporating vibrant backdrops can add an artistic touch to fashion photography and create visually stunning images. ### Sectors Adopting This - **Fashion Photography:** The trend of using non-traditional urban and outdoor settings creates opportunities for fashion photographers to create unique images. - **Fall Fashion Industry:** The trend of presenting fashion pieces that can be utilized to overcome daily obstacles creates opportunities for fall fashion designers to innovate practical and functional pieces. - **Artistic Direction in Fashion Shoots:** The trend of incorporating colorful and artistic backdrops in fashion photography creates opportunities for art directors and designers to add a unique touch to photo shoots. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Urban Modular Outerwear](https://www.trendhunter.com/trends/urban-exploration-2.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Urban Functional Fall Techwear](https://www.trendhunter.com/trends/cp-company-2.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)