# Fashionable Jock Straps The BallBra & More By Going Like Sixty | Published 2008-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-supporters-haute-jock-straps References: [internationaljock](http://www.internationaljock.com/new-unusual-jockstraps-underwear-swimwear.html) Still buying your jocks at the local big box discounter? And you call yourself fashionable? [International Jock](https://www.trendhunter.com/trends/freeride-to) feels that what you wear under your clothes is just as important to give guys that fully fashionable look and feel. Even if you wear a [traditional jock for sports](https://www.trendhunter.com/trends/hux), or at the gym, or just like the way they feel and make you look, International Jock has a masculine, sexy and fashionable supporter. Padded, leather, thong, mesh in a [huge variety of colors and patterns](https://www.trendhunter.com/trends/debute-x-stripe-stare). Specialty jocks such as the BallBra and others enhance your appearance. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 91% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Fashionable Jock Straps:** Disruptive innovation opportunity: Design and produce jock straps with unique patterns and materials to cater to the demand for fashionable athletic wear. - **Male Undergarments:** Disruptive innovation opportunity: Develop innovative undergarments for men that combine functionality, comfort, and style to meet the growing trend of fashion-forward men's apparel. - **Specialty Supporter Products:** Disruptive innovation opportunity: Create speciality supporter products like the BallBra that provide added comfort and support for men engaged in sports, gym workouts, or those seeking unique underwear options. ### Sectors Adopting This - **Men's Fashion:** Disruptive innovation opportunity: Introduce fashionable jock straps to the men's fashion industry to meet the demand for trendy and stylish undergarments. - **Athletic Apparel:** Disruptive innovation opportunity: Incorporate fashionable jock straps into athletic apparel lines to appeal to fitness enthusiasts looking for functional yet stylish athletic wear. - **Intimate Apparel:** Disruptive innovation opportunity: Expand the range of intimate apparel offerings by including fashionable jock straps to cater to the growing interest in stylish and unique undergarments for men. ## Related on Trend Hunter - [Basketball-Inspired Undergarments](https://www.trendhunter.com/trends/tommy-johns-tournament-collection.md) - [High-Performance Underwear Collections](https://www.trendhunter.com/trends/the-medalist-collection.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Mens Underwear Bundles](https://www.trendhunter.com/trends/manmade.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Elevated Layered Bras](https://www.trendhunter.com/trends/the-layered-bra.md)