# Stylish Plushy Seating The Fashion Supersoft Sofa by Paolo Lucidi and Luca Pevere By Meghan Young | Published 2010-01-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-supersoft-sofa References: [contemporist](http://www.contemporist.com/2010/01/12/fashion-supersoft-sofa-by-paolo-lucidi-and-luca-pevere/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [lucidipevere](http://www.lucidipevere.com/) Anything with the words ‘super’ and ‘soft’ is sure to grab my attention, when it involves small luxuries like taking a load off while watching the telly, I’m sold; so you should understand my great interest in the Fashion Supersoft Sofa. I mean, it has the word ‘fashion’ in it as well! Definitely stylish, this plush seating is not too shabby. Although at first glance it may not look super soft, the more I look at it, the more inviting it appears. Designed by Paolo Lucidi and Luca Pevere, the Fashion Supersoft Sofa has been nominated for the Interior Innovation Award 2010. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Plushy Seating:** Opportunity for furniture manufacturers to create stylish and comfortable plush seating for consumers looking for luxury home products. - **Interior Innovation:** Opportunity for designers to innovate and create award-winning products in the home furniture industry, such as the Interior Innovation Award. - **Fashion-inspired Home Decor:** Opportunity for clothing designers to branch out and design furniture or home decor items that draw inspiration from the fashion world. ### Who This Affects Most - **Furniture Manufacturing:** The plushy seating trend presents an opportunity for furniture manufacturers to create high-end, fashionable products for the luxury home market. - **Design:** The Interior Innovation trend presents an opportunity for designers to showcase their creativity and innovation in the home decor industry. - **Fashion:** The trend of incorporating fashion elements into home decor presents an opportunity for clothing designers to expand their product lines and enter new markets. ## Related on Trend Hunter - [Illusory Floating Sofa Designs](https://www.trendhunter.com/trends/air-soft-sofa.md) - [Laidback Modular Sofa Designs](https://www.trendhunter.com/trends/natuzzi-bao.md) - [Plush Sculptural Lounge Sofas](https://www.trendhunter.com/trends/rokko.md) - [Plush Oversized Sectionals](https://www.trendhunter.com/trends/albany-park-kova-pit-sofa.md) - [Voluptuous Texture Sofa Designs](https://www.trendhunter.com/trends/bretz-balaao.md) - [Ultra-Relaxed Sofa Designs](https://www.trendhunter.com/trends/knoll-perron-pillo.md) - [Compact Pillowy Furniture Designs](https://www.trendhunter.com/trends/sander-series.md) - [Voluptuous Modern Sofa Designs](https://www.trendhunter.com/trends/reimagined-everyday-sofa.md) - [Modular Butter-Inspired Sofas](https://www.trendhunter.com/trends/butter-sofa.md)