# Humorous Boomer-Headed Lookbooks Farmland Foods Pokes Fun at Supreme with a Fashion Stunt By Kalin Ned | Published 2018-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-stunt References: [highsnobiety](https://www.highsnobiety.com/p/farmland-foods-supreme-lookbook/#slide-4) & [instagram](https://www.instagram.com/farmlandfoods/?utm_source=ig_embed&utm_campaign=embed_loading_state_control) Last week, Farmland Foods — a company that has been in operation since 1959, called out Supreme for appropriating its logo and this week, the pork producer strikes back with a fashion stunt. Supreme has generated some hype in the industry of late with its [outrageous marketing campaigns](https://www.trendhunter.com/trends/engineered-for-whatever) — from the limited edition New York Post to the nostalgia-driven pinball machines. So, it comes as a surprise when a more measured company like Farmland Foods launches a fashion stunt that pokes fun at the streetwear giant. As the [contemporary streetwear brand](https://www.trendhunter.com/trends/supreme-x-wutang-clan) used a design that is a little bit too reminiscent of the agricultural firm's logo, Farmland Foods created its own lookbook that depicts its employees wearing Supreme products. With the hilarious jab of "give us a heads up next time you're ready for a collab," Farmland Foods did not only handle the situation elegantly but also generated positive publicity with its fashion stunt. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 83% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Satirical Fashion Stunts:** The use of satirical fashion stunts allows companies to generate positive publicity and handle situations elegantly. - **Parody Marketing Campaigns:** Parodying popular brands in marketing campaigns can attract attention and create buzz for companies. - **Humorous Brand Collaborations:** Humorous collaborations between companies can be a disruptive innovation opportunity to reach new audiences and create unique products. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion industry can leverage satirical fashion stunts and parody marketing campaigns to engage consumers and differentiate their brands. - **Food and Beverage:** Companies in the food and beverage industry can use humor and collaborations to create unique branding opportunities and stand out from competitors. - **Marketing and Advertising:** Marketing and advertising agencies can explore the potential of satirical fashion stunts and parody campaigns to help clients attract attention and increase brand awareness. ## Related on Trend Hunter - [Streetwear-Branded Grills](https://www.trendhunter.com/trends/supreme-grill.md) - [Collaboration-Teasing Streetwear Billboards](https://www.trendhunter.com/trends/supreme-and-corteiz.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Comical Lawsuit-Inspired Campaigns](https://www.trendhunter.com/trends/glebe-farms-oatly-lawsuit.md)