# Novelty Designer Tees The Fashion Store colette is Retailing a Novelty T-Shirt By Ell Smith | Published 2017-12-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-store-colette References: [hypebae](https://hypebae.com/2017/12/colette-chinatown-market-souvenir-tshirt) & [en.colette.fr](http://en.colette.fr/ts-colette-white-590481.html) After two decades of business, the famed French fashion store colette will be closing its doors, but before it does so, it will be gifting lucky consumers a [novelty T-Shirt](https://www.trendhunter.com/trends/made-to-order), to commemorate their last shopping experience with the brand. The humorous plain tee reads "i shopped at colette and all i got was this lousy t-shirt" -- a clear play on the classic tourist souvenirs which boast a similar slogan. Although it's positioned as a novelty offering, this shirt is comprised of the high-quality that's expected from this brand, making it an ideal gift for oneself, or the [fashionista in one's life](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch). In addition, the dark blue font of the shirt makes it an instantly recognizable classic. Consumer only have a week to visit the [physical store](https://www.trendhunter.com/trends/base-store), before it closes. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Novelty Fashion:** Fashion brands could innovate by incorporating novelty items, such as novelty tees, into their regular product lines to create unique shopping experiences. - **Brand Commemoration:** Brands could create commemorative items, like colette's novelty T-shirt, to celebrate milestones, build brand loyalty, and increase product demand. - **Humorous Elements:** Humor can be a powerful tool in fashion marketing and design, encouraging customers to make purchases as part of a fun and memorable experience. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers could benefit from introducing novelty items in-store to increase foot traffic and improve customer satisfaction. - **Marketing and Advertising:** Marketing agencies and advertising firms could help fashion brands promote their unique products, like novelty T-shirts, to appeal to niche audiences. - **E-commerce:** Online retailers could leverage the popularity of novelty items, like colette's T-shirt, to enhance their brand identity and compete with physical stores. ## Related on Trend Hunter - [Literary Anniversary Clothing Ranges](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew.md) - [Commemorative Apparel Lines](https://www.trendhunter.com/trends/45th-anniversary.md) - [Luxe Supermarket Minimal Fashion](https://www.trendhunter.com/trends/erewhon-supermarket.md) - [Rooftop Clothing Pop-Ups](https://www.trendhunter.com/trends/ami-paris.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Nostalgic Coffee Shop Apparel](https://www.trendhunter.com/trends/timshopca.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md)