# Fashion Statement Harvey Nichols By mediterranean | Published 2008-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-statement-harvey-nichols References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/03/fashion-statement.html) What a creative and compelling use of the '[Fashion Statement](https://www.trendhunter.com/trends/auteur-studios-fall-2025)' concept in the new **Harvey Nichols** Womenswear and Menswear campaign. The ads really speak for the concept, and the visuals by photographer Jonathan De Villiers are really fantastic. You gotta be careful when you wear his line though, the fashion statement might be so strong as to knock the people around you down. **Implications** - The [hilarious ads feature models](https://www.trendhunter.com/trends/legitimate-you) wearing items from the [Harvey Nichols collection](https://www.trendhunter.com/trends/asos-inspired-by) with a gigantic word or thought bubble protruding from their bodies. The giant bubble knocks men into fountains, women onto the restroom floor and throws people at a cafe almost through a window! ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 52% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Creative Advertising:** Opportunity for brands to create compelling and humorous ads that leave a lasting impression on viewers. - **Visual Storytelling:** The use of visually stunning photography and graphics to convey messages and engage audiences. - **Fashion Statement Campaigns:** Innovative marketing campaigns that use fashion as a means to make a bold statement and grab attention. ### Who This Affects Most - **Fashion Retail:** Retailers can adopt unique campaigns that highlight their collections and create buzz around their brand. - **Advertising and Marketing:** Agencies can explore unconventional approaches to advertising, leveraging humor and creativity to capture audience attention. - **Photography:** Photographers can experiment with visually striking techniques to create captivating and memorable visuals for brand campaigns. ## Related on Trend Hunter - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md)