# Minimalist Athletic Beach Editorials Outlier’s Fashion Spread is Simple and Effective By Tiffany | Published 2014-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-spread References: [itsnicethat](http://www.itsnicethat.com/articles/emiliano-granado-outlier) & [emilianogranado](http://emilianogranado.com/) In the latest [fashion spread editorial](https://www.trendhunter.com/trends/graphpaper-ss26) for Outlier's online shop, Argentinian photographer Emiliano Granado has managed to combine and expertly balance the two most important elements of shooting editorials -- the message and the setting of the photo shoot. While some companies only manage to deliver a simple message of a product across, others only manage to incorporate stunningly epic settings, which often digresses from the main focal point of the photo shoot -- the product. Granado completely knocks the fashion spread he shot for Outlier, out of the park, which features images of [athletes against a beach background](https://www.trendhunter.com/trends/set-sail). The incredible action-filled series of photographs for the fashion editorial showcases the clothing company’s range of [fully-functional clothing](https://www.trendhunter.com/trends/goldwin-5) exceptionally well as Granado takes each article of clothing and displays them in a shoot that shows off its tailored cut and functionality, all in one photograph. Leaving no room to the imagination, the series of pictures are simply shot in the middle of the night on a beach that feature a range of models dressed in Outlier’s garments running around and kicking the sand. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Fashion Spreads:** Opportunity for fashion brands to showcase their products in a simple yet effective manner, combining message and setting. - **Fully-functional Clothing:** Potential for clothing companies to highlight the functionality and tailored cut of their products through well-executed photoshoots. - **Athletic Beach Editorials:** Chance for brands to capture the energy and movement in fashion editorials by featuring athletes in beach settings. ### Where This Applies - **Fashion:** Opportunity for fashion brands to adopt minimalist approaches in their marketing materials and emphasize functionality in their clothing lines. - **Photography:** Potential for photographers to specialize in capturing action-filled fashion shoots that highlight products in natural settings. - **Athletic Apparel:** Possibility for athletic clothing brands to explore beach-themed campaigns and showcase their garments' performance features. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md)