# High Fashion For Breast Cancer FTBC By robitrocks | Published 2007-09-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-sets-its-sights-on-breast-cancer References: [glamboulevard](http://www.glamboulevard.com/2007/09/11/fashion-targets-breast-cancer/) & [net-a-porter](http://www.net-a-porter.com/Shop/Featured-Products/FTBC) The [Council of Fashion Designers of America](https://www.trendhunter.com/trends/deliberative-discourse) have joined forces with [Fashion Targets Brest Cancer](https://www.trendhunter.com/trends/african-fashion-futures-incubator) (FTBC) to create [unique pieces from top designers](https://www.trendhunter.com/trends/black-market) like Ralph Lauren, Oscar de la Renta, Rachel Roy and Diane von Furstenberg. "The items will be exclusively sold online at Net-A-Porter.com," wrote Glamboulevard.com. "The site is also providing women with health and resource information towards the cause. The first available piece is a Ralph Lauren FTBC polo shirt that can be purchased in white, green, yellow, turquoise and red. The item retails for $75 with all proceeds from the sale going towards breast cancer research. A series of merchandise from the other designers will follow throughout the year." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Cause Marketing:** The collaboration between CFDA and FTBC demonstrates the trend of fashion brands aligning with charitable causes to create unique and meaningful products. - **Online Exclusive Retail:** The exclusive online sale of the FTBC items on Net-A-Porter.com highlights the trend of fashion brands utilizing e-commerce platforms to reach a wider audience and maximize sales. - **Fashion for Health Awareness:** The creation of fashion items by top designers to raise funds for breast cancer research showcases the trend of fashion contributing to health awareness and philanthropy. ### Where This Applies - **Fashion Retail:** The fashion retail industry can leverage the collaborative cause marketing trend to partner with charities and create special product collections that resonate with consumers. - **E-commerce:** The E-commerce industry can benefit from the online exclusive retail trend by providing platforms for fashion brands to showcase and sell their exclusive products to a global audience. - **Healthcare:** The healthcare industry can explore partnerships with fashion brands to raise funds for and promote awareness about various health causes, using fashion as a medium for communication and support. ## Related on Trend Hunter - [Post-Surgery Garment Ranges](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Awareness-Raising Silk Bedding Lines](https://www.trendhunter.com/trends/national-breast-cancer-foundation.md) - [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md) - [Cancer Awareness Shopping Bundles](https://www.trendhunter.com/trends/asda-tickled-pink.md) - [Tex-Mex Cancer Campaigns](https://www.trendhunter.com/trends/breast-cancer-research-foundation.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Model-Launched Pet Brands](https://www.trendhunter.com/trends/tate-taylor.md)