# Family-Friendly Fashion Retailers The New Rachel Zoe Brick-and-Mortar is Suitable for Families By Michael Hemsworth | Published 2016-02-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-retailer References: [fashionista](http://fashionista.com/2016/02/rachel-zoe-la-pop-up) & [rachelzoe](https://rachelzoe.com/) Located at The Grove in Los Angeles, the new Rachel Zoe brick-and-mortar store is set to be a fashion retailer that is [family-friendly](https://www.trendhunter.com/trends/sense-of-togetherness). Despite the namesake designer being associated with [high-fashion](https://www.trendhunter.com/trends/museuminspired-highfashion), the retail location is designed for moms to visit with their kids without having to worry about a stuffy environment. Featuring products ranging in price point from under $100, to several thousand the fashion retailer chose The Grove as the location for the [pop-up](https://www.trendhunter.com/trends/knix-popup) because of the center's history. A go-to shopping hotspot for people from all walks of life, The Grove was chosen by Zoe herself as a spot for the fashion-forward with a family in tow. The design of the shop is even tailored to allow kids to play around and under the displays while mom shops for the latest fashions. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 61% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Family-friendly Retail:** The emergence of family-friendly retail experiences offers opportunities for brands to attract and retain customers with children, creating a positive and comfortable shopping environment for all ages. - **Affordable Luxury:** Retailers like the new Rachel Zoe store are catering to customers seeking fashion-forward, luxury items at affordable prices, disrupting traditional high-end fashion branding and pricing strategies. - **Experiential Retail:** Family-friendly store designs and interactive displays are enhancing the retail experience, attracting customers seeking more than just a traditional shopping trip and offering new avenues for brands to stand out in a crowded marketplace. ### Who This Affects Most - **Fashion Retail:** Fashion retailers have an opportunity to differentiate themselves by creating family-friendly store designs and experiences that cater to a wider range of customers, creating a more inclusive shopping environment. - **Shopping Centers:** As more retailers prioritize family-friendly offerings, shopping centers and malls have an opportunity to attract and retain customers with children, offering a more diverse range of options for families. - **Luxury Goods:** The emergence of affordable luxury retailers like the new Rachel Zoe store challenges traditional high-end fashion brands, creating opportunities for disruptors to carve out a niche in the luxury goods market. ## Related on Trend Hunter - [Luxury Storybook-Themed Childrenswear](https://www.trendhunter.com/trends/rachel-riley.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Ultra-Modern Fashion Boutiques](https://www.trendhunter.com/trends/ibiza-boutique.md) - [Chic Baby-Focused Collections](https://www.trendhunter.com/trends/br-baby.md) - [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md) - [French Retailer Expansions](https://www.trendhunter.com/trends/french-retailer.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Theater-Inspired Children's Stores](https://www.trendhunter.com/trends/billie-le-kid1.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md)