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# Bicoastal Fashion Retail Interiors
Janson Goldstein References Brand ALC's Ethos for This Store

By Kalin Ned | Published 2018-07-25 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-retail-interior
References: [dezeen](https://www.dezeen.com/2018/07/25/janson-goldstein-creates-bicoastal-atmosphere-alc-clothing-boutique-soho-new-york/) & [jansongoldstein](http://www.jansongoldstein.com/)

American architecture studio Janson Goldstein was tasked to arrange a chic fashion retail interior for ready-to-wear label ALC. The brick-and-mortar location is created with the idea of bringing the company and the customer closer together in a welcoming space that celebrates both parties. As a result, Jason Goldstein references the heritage of ALC — a brand that dates back to 2009 when it was started by [LA](https://www.trendhunter.com/trends/la-regatta-mtiers-dart) designer Andrea Lieberman.

The whimsical offerings of the collection are elegantly displayed throughout the fashion retail interior. To foster a lasting relationship between provider and consumer, the architectural firm creates a layout that accommodates social interaction with ample walking space and [vintage furniture](https://www.trendhunter.com/trends/nikos-koulis). Focusing on the "designer's bicoastal roots and world travels," Janson Goldstein produces an artful fashion retail interior that combines color, texture and cultural motifs.

Photo Credits: [Daniel Salemi](https://www.danielsalemi.com/)

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 38% | Activity: 32% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Bicoastal Fashion:** Explore the trend of bicoastal fashion, combining influences from both East and West coasts, creating unique style combinations and opportunities for cross-regional collaborations.
- **Social Interaction Layouts:** Discover the trend of retail interiors designed to foster social interactions, with ample walking space and comfortable furniture, creating a welcoming and engaging environment for customers.
- **Cultural Motifs Integration:** Uncover the trend of incorporating cultural motifs into retail interiors, adding depth, diversity, and storytelling to the design, enhancing the overall shopping experience.

### Who This Affects Most

- **Fashion Retail:** Opportunity for disruptive innovation in fashion retail, creating immersive and interactive spaces that blend physical and digital experiences, while highlighting the unique brand ethos.
- **Architecture:** Opportunity for disruptive innovation in retail architecture, designing spaces that prioritize social interactions, cultural integration, and reflect the evolving needs and preferences of modern consumers.
- **Interior Design:** Opportunity for disruptive innovation in interior design, combining aesthetics, functionality, and cultural elements to create fashion retail spaces that captivate and engage customers on multiple levels.

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