# 80s-Inspired Fashion Pop-Up Stores STAYCOOLNYC Hosts Its First Pop-up Location in New York By Kalin Ned | Published 2018-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-popup-store References: [hypebeast](https://hypebeast.com/2018/5/staycoolnyc-summer-2018-nyc-pop-up) & [staycoolnyc](https://www.staycoolnyc.com/apps/simple_coming_soon/) The STAYCOOLNYC fashion pop-up store will open on June 5th in New York City to promote a vibrant and graphic-rich collection for the Summer 2018 season. Packed with "signature STAY COOL cozy gear" and limited edition branded vintage tees, the temporary location is infused with an ultra-retro vibe with regard to the silhouettes and the decor. The fashion pop-up store is set in an 80s-inspired "hangout lounge" that boasts [nostalgic furniture, collectibles](https://www.trendhunter.com/trends/nostalgia-mall), as well as "an electric blue rug and [a] custom wallpaper [design], created by Japanese artist Yoko Honda." The promotional photoshoot highlights the overly nostalgia-inducing, carefree and comfy silhouettes in STAYCOOLNYC's Summer 2018 collection. It also successfully communicates the 80s vibe with a shot of a '[Pink Motel](https://www.trendhunter.com/trends/quickliner-for-lips)' sign and a skateboarding pool. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **80s-inspired Fashion:** Opportunity for brands to tap into the nostalgia trend and create fashion collections inspired by the 80s. - **Pop-up Stores:** Scope for businesses to harness the popularity of pop-up stores and create temporary retail experiences that generate excitement and buzz. - **Vintage Tees:** Potential for brands to capitalize on the demand for limited edition branded vintage tees and create unique and exclusive merchandise. ### Where This Applies - **Fashion:** Fashion brands can leverage the 80s-inspired fashion trend and create clothing collections that appeal to nostalgic consumers. - **Retail:** Retailers can explore the concept of pop-up stores to create immersive shopping experiences that drive foot traffic and engage customers. - **Merchandise:** Opportunity for brands in the merchandise industry to cater to the demand for limited edition vintage tees and create exclusive products for collectors. ## Related on Trend Hunter - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md) - [Rooftop Clothing Pop-Ups](https://www.trendhunter.com/trends/ami-paris.md) - [Y2K Mall Pop-Ups](https://www.trendhunter.com/trends/nostalgia-mall.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md)