# Fashionable Beverage Bottles Nathalie Rykiel's Artsy Coca-Cola Design By lourdes sanchez bayas | Published 2008-12-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-minded-beverages-nathalie-rykiels-artsy-coke-bottle References: [stylefrizz](http://stylefrizz.com/200812/coca-cola-light-by-nathalie-rykiel/) The [Coca-Cola](https://www.trendhunter.com/trends/sprite-bottles) Company will release a very fashion-minded breed of its [Coca Cola](https://www.trendhunter.com/trends/coca-cola-move) Light in France. Designed by Nathalie Rykiel, the daughter of fashion designer designer Sonia Rykiel, the funky [aluminum Coca-Cola Light bottle](https://www.trendhunter.com/trends/ceci-1938) will debut in France in January 2009. The accompanying ad campaign called "Vivez light by Nathalie Rykiel" will be aired starting on February 2009. **Implications** - The Coca-Cola bottle is one of the signature aspects of the beverage brand; its instantly recognizable form has changed very little over the years. Coca-Cola has increasingly been incorporating art-wrapped bottles into its ad campaigns to appeal to niche consumers. This example features a design from a fashion designer's daughter in an attempt to win over fashionistas. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Art-wrapped Beverage Bottles:** The incorporation of art-wrapped bottles into ad campaigns presents an opportunity for beverage brands to appeal to niche consumers. - **Fashion-designed Packaging:** Collaborating with fashion designers to create unique packaging designs can help beverage brands attract fashion-minded consumer segments. - **Targeted Advertising Campaigns:** Developing ad campaigns that specifically target niche consumer groups, such as fashionistas, can result in increased market penetration for beverage brands. ### Who This Affects Most - **Beverage Packaging:** The trend towards fashion-designed and art-wrapped beverage bottles presents opportunities for brands in the beverage packaging industry to offer unique and eye-catching designs. - **Fashion and Design:** Collaborating with beverage brands to design fashionable packaging presents opportunities for fashion and design industries to extend their creative influence and reach new consumer segments. - **Advertising and Marketing:** Developing targeted advertising campaigns for niche consumer groups, such as fashionistas, can open up new opportunities for advertising and marketing agencies to showcase their creativity and effectiveness. ## Related on Trend Hunter - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Artist-Designed Water Bottles](https://www.trendhunter.com/trends/evian-and-moncler.md) - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md)