# Fashion Launderettes The OWN Magazine and Issey Miyake Laundromat By Elsa Blaine | Published 2008-11-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-meets-laundry-laundromat-own-magazine-and-issey-miyake-collaboratio References: [selectism](http://www.selectism.com/news/2008/11/17/elttob-tep-issey-miyake-x-own-‘laundromat;’-photo-exhibition/) & [isseymiyake.co.jp](http://www.isseymiyake.co.jp/ELTTOB_TEP/) Own Magazine and Issey Miyake have teamed up to create ‘Laundromat,’ an [exhibition in Osaka](https://www.trendhunter.com/trends/dry-cleaning-exhibition). The designer’s store in Japan has been converted into a launderette come art gallery for some of the magazine’s hot editorial photographs. The walls of the boutique have been covered with [rows of images of washing machines](https://www.trendhunter.com/trends/limited-edition-front-load-washer) and clothes dryers for the exhibition. Enlarged photos from New York coin laundries and village clotheslines authenticate the laundromat feel. Miyake has also designed a [drawstring-topped bag](https://www.trendhunter.com/trends/rewear-chair) with the OWN logo for the occasion. It’s perfect for carrying your laundry, or designer duds you may happen to buy. The show runs until December 25th 2008. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 32% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Art-inspired Retail Spaces:** Retail spaces that double up as art galleries could offer disruptive innovation opportunities by providing a unique and memorable shopping experience. - **Retailtainment:** The trend of creating entertaining retail spaces could disrupt the industry by keeping customers engaged and spending more time in the store. - **Branded Collaborations:** Collaborations between brands to create unique experiences, such as a fashion launderette, could disrupt traditional retail spaces and create a new way of shopping. ### Who This Affects Most - **Fashion Retail:** The fashion industry could benefit from creating experiential retail spaces that go beyond the traditional format and provide a more memorable shopping experience. - **Art Galleries:** Art galleries could disrupt the industry by incorporating retail spaces into their exhibitions, offering a new way to shop for unique and artistic pieces. - **Photography:** The photography industry could benefit from collaborations with retail spaces to showcase their work in a unique way, such as displaying images of laundry machines in a fashion launderette. ## Related on Trend Hunter - [Branded On-Campus Laundry Lounges](https://www.trendhunter.com/trends/oncampus-laundry.md) - [Laundry-Themed Nuptial Events](https://www.trendhunter.com/trends/lg-launderette-of-love.md) - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md) - [Laundromat-Inspired Candles](https://www.trendhunter.com/trends/byredo-coin-laundry.md) - [Next-Gen Laundromats](https://www.trendhunter.com/trends/plano-laundry.md) - [Seasonal Interactive Fashion Installations](https://www.trendhunter.com/trends/washi-paper.md) - [Concept-Driven Retail Experiences](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent.md) - [Building Block Launderettes](https://www.trendhunter.com/trends/launderette-of-dream.md) - [Immersive Luxury Exhibits](https://www.trendhunter.com/trends/visionary-journeys.md)