# Tech-Based Fashion Marketplaces Primpy is Disrupting Fashion E-Commerce with Blockchain By Laura McQuarrie | Published 2019-07-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-marketplace References: [prnewswire](https://www.prnewswire.com/news-releases/primpy-technically-reinventing-the-experience-of-fashion-300883764.html) & [primpy.io](https://primpy.io/) Primpy, the tech-based fashion marketplace, is introducing its own ecosystem to "change the way we'll experience [fashion e-commerce](https://www.trendhunter.com/trends/findgpt) in the future" and specifically address issues that have arisen with in-store and online settings, as well as influencers. Primpy is on a mission to support all shoppers with powerful resources and give small sellers visibility. The Primpy platform exists as a closed-loop system where consumers can feel confident about purchasing goods that are completely genuine. With blockchain built into the system, Primpy is challenging the [fake product market](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) and the [fashion industry](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk) as a whole, which seems fast-moving but is slow to adopt new strategies to support the newest wave of brands and the way customers prefer to purchase from them. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 44% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Blockchain in Fashion:** Blockchain technology is disrupting the fashion industry by providing a closed-loop system that ensures the authenticity of products. - **Tech-based Fashion Marketplaces:** Tech-based fashion marketplaces are revolutionizing the e-commerce landscape by addressing issues with in-store and online settings. - **Supporting Small Sellers:** Fashion platforms that support small sellers are gaining visibility and empowering them with powerful resources. ### Where This Applies - **Fashion E-commerce:** The fashion e-commerce industry can benefit from implementing blockchain technology to ensure product authenticity and improve customer trust. - **Fashion Retail:** Fashion retailers need to embrace tech-based marketplaces to provide a seamless shopping experience for their customers. - **Influencer Marketing:** Influencer marketing in the fashion industry needs to adapt to the changing preferences of customers and leverage tech-based platforms to reach a wider audience. ## Related on Trend Hunter - [Digital-First Designer Platforms](https://www.trendhunter.com/trends/the-frntal.md) - [Virtual Try-On Services](https://www.trendhunter.com/trends/virtual-tryon-service.md) - [AI-Driven Fashion Platforms](https://www.trendhunter.com/trends/heybeauty.md) - [AI-Powered Shopping Platforms](https://www.trendhunter.com/trends/aipowered-shopping-platform.md) - [AI-Driven Wholesale Platforms](https://www.trendhunter.com/trends/hypedrop.md) - [Social Media Pre-Owned Luxury Marketplaces](https://www.trendhunter.com/trends/leprix-1.md) - [Virtual Interactive Shopping Experiences](https://www.trendhunter.com/trends/appy-pie-endpoint.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/outfit-changer-ai.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md)