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# LBD-Only Editorials
'Fashion' in Marie Claire UK September 2010 Has a Strict Dress Code

By Vittoria Natarelli | Published 2010-08-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-marie-claire-uk-september-2010
References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2010/08/marija-vujovic-marie-claire-uk.html) & [marieclaire](http://www.marieclaire.co.uk/)

The 'Fashion' Marie Claire UK September 2010 spread is sticking to [all-black](https://www.trendhunter.com/trends/black-tag-collection), giving the LBD a whole new look.

Marija Vujovic is photographed by Ben Watts in raven-hued styles from Christopher Kane, [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) and Chloe. The background setting of the model is bright and full of color, giving a nice contrast to the black outfits. The 'Fashion' Marie Claire UK September 2010 spread gives black outfits a new and exciting look.

**Implications** - No longer looking for overtly revealing styles, female shoppers are attracted to ones that feature a more subtle aesthetic. Products that are simple appeal to those who want to maintain a classic look despite the increasing number of convoluted styles coming out.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 35% | Activity: 28% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Lbd-only Editorials:** Black outfits are becoming more popular, creating an opportunity for fashion brands to promote monochromatic clothing and showcase the versatility of the Little Black Dress.
- **Subtle Aesthetic:** Consumers are seeking simple and classic styles, providing an opportunity for brands to develop minimalist designs that appeal to this market.
- **Contrasting Backdrops:** Photoshoots with bold and colorful backgrounds are becoming more popular, providing an opportunity for photographers to experiment with contrasting elements.

### Where This Applies

- **Fashion:** The fashion industry can capitalize on the trend of LBD-only editorials by promoting an array of black clothing items.
- **Photography:** The photography industry can offer more creative photoshoots that incorporate contrasting backdrops.
- **Design:** The design industry can develop minimalist and timeless merchandise that caters to consumers looking for a subtle aesthetic.

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