# Death of the Fashion Magazine? Newsstands Sales Way Down By Going Like Sixty | Published 2008-07-29 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-mags-crashing-sales-on-newsstands-way-down References: [portfolio](http://www.portfolio.com/views/blogs/mixed-media/2008/07/29/oprah-vogue-among-major-newsstand-losers) [Fashion magazines](https://www.trendhunter.com/trends/otw-by-vans-and-hommegirls) -- including big names like Vogue, Teen Vogue, Marie Claire, Glamour and Elle -- saw big drops in their sales in the last six months. Like most other [print](https://www.trendhunter.com/trends/off-the-cuff), they are no doubt losing readers rapidly to sites like Trend Hunter. Even the mighty Oprah saw her O magazine fall in double digit percentages. Some high powered editors have left. Amy Gross left O and Joanna Coles took over Marie Claire two years ago. Even powerhouse Cosmopolitan, the highly quoted magazine and [Hearst Corps](https://www.trendhunter.com/trends/arcade)' most profitable title, dropped almost 7%. Seventeen joined Teen Vogue in seeing a big drop in the numbers. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Digital Takeover of Print Magazines:** Opportunity for digital platforms like Trend Hunter to provide online and mobile versions of fashion magazines and capitalize on the declining numbers of print sales. - **Disruption of Traditional Fashion Media:** Opportunity for alternative fashion media outlets to rise and offer diverse and fresh perspectives on fashion. - **Personalized Fashion Content:** Opportunity for fashion magazines to leverage data and AI to create personalized content for their readers, offering a unique experience that cannot be replicated on digital platforms. ### Industries Being Reshaped - **Fashion Publishing:** Time for fashion publishing to reevaluate its business models and pivot towards digital publishing. - **Digital Media:** Digital media stands to gain from the decline of print sales, provided they offer innovative and valuable content to fashion enthusiasts. - **Data and AI Solutions for Fashion:** Opportunity for data and AI companies to partner with fashion publishers and offer personalized content to readers based on their preferences and behaviors. ## Related on Trend Hunter - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Cultural Newsletter Subscriptions](https://www.trendhunter.com/trends/off-the-cuff.md) - [Socially Impactful NFTs](https://www.trendhunter.com/trends/nft-collection2.md) - [Relaunched NSFW Digital Publications](https://www.trendhunter.com/trends/playboy-magazine-1.md) - [Empowering Menopause Magazines](https://www.trendhunter.com/trends/the-menopause-edit.md) - [Social Video Beauty Brands](https://www.trendhunter.com/trends/the-pretty.md)