# Fashion Lines by Dead Celebrities Marilyn Monroe's New Collection By Bianca | Published 2008-07-17 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/fashion-lines-by-dead-celebrities-marilyn-monroe References: [catwalkqueen](http://www.catwalkqueen.tv/2008/07/marilyn_monroes_2.html) Marilyn Monroe is still influencing fashion and is still, decades after her death, considering a style icon. Since some girls like it haute, a [new clothing line](https://www.trendhunter.com/trends/blackpink-and-fragment) will be launched under the blonde bombshell's name. Marilyn Monroe was a style icon in her day and she's still idolized today for her glamorous fashion and styling choices. The line is being created by Blues Clothing in the UK who teamed with Bradford Licensing Associates in America, a company that owns around 400 original photos of Marilyn Monroe. The fashion line will be sold under Marilyn's name and targeted to [teen girls and young women](https://www.trendhunter.com/trends/demi-lovato-x-amazon). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 62% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Icon Influence:** Creating fashion lines inspired by deceased celebrities opens up opportunities to leverage their enduring influence and appeal. - **Nostalgia-driven Marketing:** Developing clothing collections based on iconic personalities from the past taps into consumers' desire for retro fashion and nostalgia-driven trends. - **Celebrity Branding:** Partnering with licensing agencies to create fashion lines under deceased celebrities' names presents a disruptive innovation opportunity in the celebrity branding industry. ### Sectors Adopting This - **Fashion Retail:** The fashion retail industry can explore the potential of collaborating with licensing agencies to create clothing lines inspired by deceased celebrities, attracting consumers with a taste for nostalgic and iconic fashion. - **Licensing and Merchandising:** The licensing and merchandising industry has an opportunity to tap into the enduring fame and influence of deceased celebrities by partnering with fashion brands to develop clothing lines under their names. - **Marketing and Advertising:** Marketing and advertising agencies can help brands leverage the nostalgia and fascination surrounding deceased celebrities by creating campaigns that highlight the fashion lines inspired by these icons. ## Related on Trend Hunter - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Fashion Legend Barbie Dolls](https://www.trendhunter.com/trends/claudia-schiffer-barbie.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Country Star-Collab Glamorous Denim](https://www.trendhunter.com/trends/joleans.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md)